Featured Posts
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
A multi-market expansion strategy for any product is most effective if the various Globalization (i.e.Localization, Internationalization) activities are understood as a cycle that runs parallel to the multiple phases of software development; This cycle repeats during the various product upgrades. It is not an activity that is executed as if it were a process once the home market version (usually in English) is finalized. It is not a transaction that simply sends files to a professional localizer shortly before the global release. No; Globalization is not a process. Globalization is a cycle that runs multiple times. It is a cycle that runs in parallel with the product research, design, and development phases.