Do you know the differences between hyper-casual games, casual games, mid-core, and hard-core games? Would you know how to adapt the different localization strategies to the different genres? If the answer is no, but you are curious and have 15 minutes, then in this article, you can find some answer to these question
This week I learned an English expression. A canary in a coal mine. It's coming from the fact that British miners used birds, specifically canaries to detect carbon monoxide and poison in the air. And I wonder, if we had "canaries" in the localization industry which are the different level of poisons that they might detect in our projects?
Expecting a localizer will produce a translation as the client imagined, without ensuring there’s a good style guide in place is simply impossible. Some thoughts while considering to go to the cinema to watch Aladdin ….
Localization professionals are often applauded for and encouraged to develop “thick skin.” A profesional with “thick skin” is not crushed by criticism nor destroyed by disappointing results, but how do we develop a thick skin?
Every time we communicate, we're trying to do something, change something, or move someone to action. We're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
If you’ve been invited to speak on a panel, congratulations! Go for it. A panel is a great opportunity to share your expertise in your field. Just one thing … do you know how to prepare the event so you can make the most of it?
My thoughts about the just finished LocWorld40 where 2 patterns emerged from all different conversations ... fear of AI and lack of innovation in the industry ... come into this post and join the discussion!
Root Cause Analysis as a way to optimize our Globalization budget. Treating individual symptoms may feel productive. It feels like something is getting done. But if we don’t actually diagnose the real root cause of a problem we’ll likely have the same exact problem over and over and over again.