Is it possible to explain what Globalization is? Why Globalization / Localization are different concepts and what are the services/steps necessary to make a truly global software in just 3 minutes? Well, I thought not, but it's possible! This week in my post you can find a summary of how to explain what Globalization is in just 3 minutes!
What convinces a business manager to localize our brand new product?
The answer may seem obvious; growth, reach. However, the reality won't be straightforward. A good business case about why we should localize our product should be the cornerstone of our Localization strategy.
The idea of busy-ness as an excuse to produce results. In this article I reflect on how to build a culture of accountability in a Localization department. And as bonus point and I included a couple of book summaries!
Linchpin (Seth Godin) and The 5 dysfunction of a team (Patrick Lencioni)
If we utilize our Globalization knowledge and we place Localization as a central shared service, we can help our clients/internal stakeholders mature in their translation and localization efforts and maximize the services
Companies can direct customers to their products by using specific words and the correct language that elicit emotional responses to get our money ... for that reason it does not seem a bad idea to involve and pay attention to what a team of copywriters and of G-localization have to say ☺
The last campaign of Dolce & Gabbana to promote its products in China did not have the expected effect ... in my post this week I reflect why and how to have a content creation strategy in which we pay attention to cultural effectiveness and not only language effectiveness.