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Jul 25, 2025

Tactics to stop feeling ignored when talking to Leadership (so we can get our Localization ideas greenlighted)

Jul 25, 2025

Talking to executives is never easy and feeling ignored makes it even harder. I’ve been there…..pitched a localization project I truly believed in… and never heard back. That experience stayed with me. Over time, I’ve learned what works (and what doesn’t) when trying to influence decision-makers.

In this post, I share 5 practical tactics that helped me go from feeling overlooked to getting buy-in (without changing the heart of what we do in Localization)

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Jul 25, 2025

Jul 19, 2025

Building value, not volume: inclusive Localization as a product differentiator

Jul 19, 2025

What if inclusive localization isn’t just the right thing to do but also the smartest way to break free from outdated pricing models? In this post, I explore the core elements of an inclusive localization strategy and why it might be the key to escaping the trap of price-per-word thinking.

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Jul 19, 2025

Jul 12, 2025

Why does an internal localization team still matter in a promised AI-driven world?

Jul 12, 2025

Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.

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Jul 12, 2025

Jul 5, 2025

AI Localization efficiency meets human insight

Jul 5, 2025

Understanding in which areas AI is really powerful, and the ones that a human professional is superior is critical nowadays to maximize our impact and possibilities to stay relevant in the generative content world we are living in nowadays

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Jul 5, 2025

Jun 28, 2025

If we want to position Localization as a product, how do we measure its value?

Jun 28, 2025

If we want to treat localization like a product, we need to measure it like one. Traditional metrics like cost per word and delivery time still matter, but they don’t capture the full picture. In this post, I share four categories of product-style metrics: adoption, automation impact, strategic influence, and internal visibility that they can help you track the real value your localization team is creating across the company.

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Jun 28, 2025

Jun 21, 2025

The Localization mindset shift: from only providing services to also thinking like a product team.

Jun 21, 2025

Localization as a Product means building solutions that make it easier for others to work with localization by turning our expertise into systems that are scalable and reusable.This shift doesn’t replace the service mindset. It builds on it.
We still support teams but we also design tools, workflows, and automations that reduce repetitive work and increase impact. Instead of translating on request, we enable content flows.
Instead of fixing the same problems again and again, we build systems that prevent them. This is how localization grows from being reactive support to becoming part of how the company builds and scales globally.

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Jun 21, 2025

Jun 13, 2025

The spining bike, the power of starting somewhere to get momentum and how to create the Globalization flywheel

Jun 13, 2025

Just like the flywheel on a spinning bike, it’s hard to get going at first , there’s resistance. But once you build speed, it gets easier to keep the momentum.
In Globalization, it works the same way. You can enter at any point quality, user feedback, tooling, content…. and that push will start turning the wheel.
Each action builds on the next, and little by little, it helps the company move faster toward market expansion.

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Jun 13, 2025

Jun 6, 2025

Self-promotion tips for localization professionals who don't feel comfortable with self-promotion

Jun 6, 2025

Consistently posting about our accomplishments on platforms like LinkedIn can quickly become tiresome for others. At the same time, not giving visibility to what we do or achieve can cause our work to go unnoticed, causing us to miss out on certain professional opportunities to advance our careers further.

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Jun 6, 2025

May 31, 2025

Inside the mind of a Localization buyer: my Inside Out-inspired take on understanding buyer types

May 31, 2025

Over the years, I’ve noticed that localization buyers, like the emotions in Inside Out, are often driven by one dominant need. Some are in survival mode, juggling too much. Others are just getting started and need guidance. Some care about speed, others about cost, and some are laser-focused on how things feel in-market.

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May 31, 2025

May 24, 2025

The HOW on how to use AI in Localization for accessibility

May 24, 2025

What if AI could help us make localization more accessible without losing the human touch?
In this post, I share some ideas on how AI can support the work we already do to make digital products easier to use and understand. From simplifying source content to spotting UI risks and improving inclusive language. Because in the end, I truly believe that together might be better.

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May 24, 2025