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The spining bike, the power of starting somewhere to get momentum and how to create the Globalization flywheel
Jun 13, 2025
The spining bike, the power of starting somewhere to get momentum and how to create the Globalization flywheel
Jun 13, 2025

Just like the flywheel on a spinning bike, it’s hard to get going at first , there’s resistance. But once you build speed, it gets easier to keep the momentum.
In Globalization, it works the same way. You can enter at any point quality, user feedback, tooling, content…. and that push will start turning the wheel.
Each action builds on the next, and little by little, it helps the company move faster toward market expansion.

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Jun 13, 2025
Self-promotion tips for localization professionals who don't feel comfortable with self-promotion
Jun 6, 2025
Self-promotion tips for localization professionals who don't feel comfortable with self-promotion
Jun 6, 2025

Consistently posting about our accomplishments on platforms like LinkedIn can quickly become tiresome for others. At the same time, not giving visibility to what we do or achieve can cause our work to go unnoticed, causing us to miss out on certain professional opportunities to advance our careers further.

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Jun 6, 2025
Inside the mind of a Localization buyer: my Inside Out-inspired take on understanding buyer types
May 31, 2025
Inside the mind of a Localization buyer: my Inside Out-inspired take on understanding buyer types
May 31, 2025

Over the years, I’ve noticed that localization buyers, like the emotions in Inside Out, are often driven by one dominant need. Some are in survival mode, juggling too much. Others are just getting started and need guidance. Some care about speed, others about cost, and some are laser-focused on how things feel in-market.

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May 31, 2025
The HOW on how to use AI in Localization for accessibility
May 24, 2025
The HOW on how to use AI in Localization for accessibility
May 24, 2025

What if AI could help us make localization more accessible without losing the human touch?
In this post, I share some ideas on how AI can support the work we already do to make digital products easier to use and understand. From simplifying source content to spotting UI risks and improving inclusive language. Because in the end, I truly believe that together might be better.

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May 24, 2025
How Localization contributes to digital accessibility
May 16, 2025
How Localization contributes to digital accessibility
May 16, 2025

Localization isn’t just a side task focused on adapting content. It actually plays a key role in accessibility. This is not only because it makes content available in other languages (that’s the part we’re best known for) but also because what we do, just to name two examples, helps to improve readability and understandability

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May 16, 2025
Everyone wants a seat at the table, Localization brought snacks… does it help us get one?
May 9, 2025
Everyone wants a seat at the table, Localization brought snacks… does it help us get one?
May 9, 2025

We often think that showing up at the right time, explaining localization’s value, and communicating clearly will be enough. And while that helps, it’s not a guarantee.

For busy product teams, localization is often just one more item in a long list of priorities.

When that’s the case, we can either feel frustrated or shift our mindset, protect our mental health, and keep refining how we advocate for localization.

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May 9, 2025
The 5 conversations of a Localization Manager
May 3, 2025
The 5 conversations of a Localization Manager
May 3, 2025

As a Globalization/Localization Manager to be effective and rise to the various challenges our teams encounter we must be fundamentally flexible. We must be able to have the right conversation with the different stakeholders we interact with. We must understand the unique ways in which each conversation should be handled.

To achieve our goals, we need to bring 5 different conversations into the workplace

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May 3, 2025
Before jumping on the AI bandwagon: What localization problem are you trying to solve
Apr 26, 2025
Before jumping on the AI bandwagon: What localization problem are you trying to solve
Apr 26, 2025

Before jumping on the AI bandwagon: What localization problem are you trying to solve? AI is everywhere right now, including in localization.

But before jumping on the bandwagon, we need to stop and ask:
Are we solving the right problem?

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Apr 26, 2025
Back to the future, source quality, and a bit of AI magic
Apr 11, 2025
Back to the future, source quality, and a bit of AI magic
Apr 11, 2025

Localizability has always been a challenge small issues in source content often lead to big problems later in translation. In this post, I explore how AI is giving localization teams a powerful new way to improve source quality, reduce friction, and create better content for every market right from the start.

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Apr 11, 2025
Inclusive localization: our industry’s way out of the commoditization trap and the price-per-word model
Apr 4, 2025
Inclusive localization: our industry’s way out of the commoditization trap and the price-per-word model
Apr 4, 2025

What if inclusive localization isn’t just the right thing to do but also the smartest way to break free from outdated pricing models? In this post, I explore the core elements of an inclusive localization strategy and why it might be the key to escaping the trap of price-per-word thinking.

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Apr 4, 2025
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