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Leading teams: 4 tactics to consider before creating a Localization strategy
May 19, 2019
Leading teams: 4 tactics to consider before creating a Localization strategy
May 19, 2019

New article on my blog! Leading teams: 4 tactics to create a Localization strategy

This post outlines 4 areas of activity to focus when taking over to craft a Globalization strategy

These 4 areas are:

  • Understanding the Situation

  • Identify Goals

  • Identify Metrics

  • Individual Accountability

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May 19, 2019
How to explain to an audience what Globalization is in just 3 minutes!
May 12, 2019
How to explain to an audience what Globalization is in just 3 minutes!
May 12, 2019

Is it possible to explain what Globalization is? Why Globalization / Localization are different concepts and what are the services/steps necessary to make a truly global software in just 3 minutes? Well, I thought not, but it's possible! This week in my post you can find a summary of how to explain what Globalization is in just 3 minutes!

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May 12, 2019
How to make a business case in Localization?
May 5, 2019
How to make a business case in Localization?
May 5, 2019

What convinces a business manager to localize our brand new product?

The answer may seem obvious; growth, reach. However, the reality won't be straightforward. A good business case about why we should localize our product should be the cornerstone of our Localization strategy.

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May 5, 2019
Busy-ness is the new lazy-ness. How to build a culture of accountability around us.
Apr 27, 2019
Busy-ness is the new lazy-ness. How to build a culture of accountability around us.
Apr 27, 2019

The idea of busy-ness as an excuse to produce results. In this article I reflect on how to build a culture of accountability in a Localization department. And as bonus point and I included a couple of book summaries!

Linchpin (Seth Godin) and The 5 dysfunction of a team (Patrick Lencioni)

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Apr 27, 2019
The number 1 skill of Localization professionals?
Apr 13, 2019
The number 1 skill of Localization professionals?
Apr 13, 2019

For anyone who wants to build a future, and at the same time be happy in the Globalization / Localization industry there is a fundamental skill that we have to be willing to develop and improve ....

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Apr 13, 2019
Where do we put these guys in the Org Chart???!!! Localization as Shared Strategic Partner to the rescue!
Apr 7, 2019
Where do we put these guys in the Org Chart???!!! Localization as Shared Strategic Partner to the rescue!
Apr 7, 2019

If we utilize our Globalization knowledge and we place Localization as a central shared service, we can help our clients/internal stakeholders mature in their translation and localization efforts and maximize the services

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Apr 7, 2019
Where do we put these guys in the Org Chart???!!!
Mar 31, 2019
Where do we put these guys in the Org Chart???!!!
Mar 31, 2019

  • Why there are different possibilities in an Org Chart for a Localization team to be placed?

  • What are the challenges that we face if we doubt where to place the Localization team in our Org Chart?

  • What are the typical organization models that we can see in a company?

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Mar 31, 2019
Words that sale. When did we stop realizing that the words we say matter?
Mar 23, 2019
Words that sale. When did we stop realizing that the words we say matter?
Mar 23, 2019

Companies can direct customers to their products by using specific words and the correct language that elicit emotional responses to get our money ... for that reason it does not seem a bad idea to involve and pay attention to what a team of copywriters and of G-localization have to say ☺

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Mar 23, 2019
HOW DO YOU SELL LOCALIZATION TO A SKEPTICAL EXECUTIVE?
Mar 17, 2019
HOW DO YOU SELL LOCALIZATION TO A SKEPTICAL EXECUTIVE?
Mar 17, 2019

How to get Localization buy-in from Execs has been always a difficult quest for localization professionals ….

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Mar 17, 2019
Integrating cultural intelligence in our Globalization content strategy. What we can learn from the latest fail of Dolce & Gabbana when expanding in China.
Mar 10, 2019
Integrating cultural intelligence in our Globalization content strategy. What we can learn from the latest fail of Dolce & Gabbana when expanding in China.
Mar 10, 2019

The last campaign of Dolce & Gabbana to promote its products in China did not have the expected effect ... in my post this week I reflect why and how to have a content creation strategy in which we pay attention to cultural effectiveness and not only language effectiveness.

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Mar 10, 2019
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