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Mar 17, 2019

HOW DO YOU SELL LOCALIZATION TO A SKEPTICAL EXECUTIVE?

Mar 17, 2019

How to get Localization buy-in from Execs has been always a difficult quest for localization professionals ….

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Mar 17, 2019

Mar 10, 2019

Integrating cultural intelligence in our Globalization content strategy. What we can learn from the latest fail of Dolce & Gabbana when expanding in China.

Mar 10, 2019

The last campaign of Dolce & Gabbana to promote its products in China did not have the expected effect ... in my post this week I reflect why and how to have a content creation strategy in which we pay attention to cultural effectiveness and not only language effectiveness.

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Mar 10, 2019

Feb 23, 2019

English is just another language, why then we have first-class citizens and second-class citizens depending on the language we speak?

Feb 23, 2019

Many companies obtain great benefits from international markets, and all those customers who do not speak English often receive an app with a quality lower than English. We want their money, but we do not want to have the same level of demand for the English version as for the localized one. This week in my post I reflect if that mindset is the right one ....

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Feb 23, 2019

Feb 17, 2019

They are more than G-localization Project Managers ... they are diplomats, negotiators, cultural ambassadors

Feb 17, 2019

I think that the Project Manager job is a simple job … if it were not for the people 😏

This week in my post I explore THE soft-skill that every Project Manager working in this global industry must master, by the way …. Let’s stop referring to this skill as a soft-skill, it’s not “soft” anymore, it’s crucial, it’s core … and it’s hard to get and polish.

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Feb 17, 2019

Feb 3, 2019

Some reflections about the bad reputation of LQA Industry and 3 best practices!

Feb 3, 2019

LQA industry has a fundamental role when it comes to testing video games, apps, web sites or any piece of software in general, but the truth is that it has a dubious reputation. This week I reflect on this topic in my post and I also share 3 best practices that can help establish a top notch LQA framework. Hope you find this article useful! 🤓

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Feb 3, 2019

Jan 19, 2019

Deciding how to decide

Jan 19, 2019

When you realize you do not have a clear system for decision-making ... HOW do I decide what I decide?

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Jan 19, 2019

Dec 23, 2018

My 5 Biggest Lessons from Successes and Challenges of 2018!

Dec 23, 2018

A summary of 2018 reflections!!

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Dec 23, 2018

Dec 15, 2018

I refuse to accept that localization is a commodity!

Dec 15, 2018

According to the Oxford dictionary commodity is a raw material or primary agricultural product that can be bought and sold, such as copper or coffee. Does the Translation industry fit in that definition? for some buyers it is .. and that’s a risky thought! let’s explain why ….

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Dec 15, 2018

Dec 9, 2018

The power of consistency, or how not to annoy picky consumers!

Dec 9, 2018

Glossaries in the translation industry are essential to create consistency, to create a brand image; and mistakes in the creation and maintenance of the glossary have many negative connotations! Join me this week to cover the power of consistency and why having a process in place for glossary management is a great idea!

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Dec 9, 2018

Dec 2, 2018

Signal vs Noise. Using KPIs to improve Localization; my thoughts after collaborating in a nice Webinar!

Dec 2, 2018

Sometimes knowing what to measure in the G-localization industry can be a complex task, and in some ways overwhelming. I hope that after reading this post you could feel a little less overwhelmed ☺

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Dec 2, 2018