Blog Posts, Articles & Reflections

Well, this happened 😎 I won the Toastmasters public speaking contest in Barcelona!

Decoding Cultural Communication

July 3, 2026

When I joined Toastmasters back in 2015, I did it after years of frustration. I had this feeling that I knew things, but I wasn’t always able to explain them properly. The real turning point happened a few years before, in 2010, when I was working at Electronic Arts. I had to give a presentation at EA’s Vancouver studio about Localization for the Need for Speed game I was working on, and it wasn’t good, better said, it was really a disaster …

I was super nervous, blocked, feeling awful… the whole thing. I left that room thinking: never again. I never wanted to feel like that again when giving a presentation. And I guess that was the beginning of more than a decade of paying much more attention to public speaking, persuasion, and communication with impact.

July 3, 2026

June 27, 2026

Can a localization professional make everyone happy?

Localization Managers are often expected to keep many stakeholders happy: leadership, content teams, linguists, product teams, regional teams, finance, and procurement. But maybe happiness is not the real goal. In this post, I reflect on why stakeholder alignment matters more, and how Localization can make expectations, hidden work, ownership, and trade-offs more visible

June 19, 2026

Your bilingual employees are not your AI Localization quality strategy

AI can help create the first translation faster, but the work does not always disappear. Sometimes it simply moves to someone else’s calendar. In this post, I reflect on the hidden cost of asking bilingual employees to review AI output without a clear process, role, or quality ownership

June 12, 2026

A practical way to build your next Localization strategy

June is strategy season for many corporate teams. And for Localization, this usually means uncomfortable questions about budget, AI, workflows, markets, metrics, and business value. Before jumping into new tools or complex plans, maybe it is worth going back to the basics

June 5, 2026

Start with purpose because the tool is not the strategy

AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.

May 30, 2026

Want leaders to listen to you when talking about Localization? Start with risk

When leaders push back on localization time, resources, or AI, the strongest answer is not to defend every step of the process. It is to reframe the conversation around risk.

In this post, I explore why explaining Localization from a quality perspective, with too many process details, may not always be the best strategy when speaking with senior stakeholders.

May 23, 2026

Why buyer-side localization feels different

This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions

May 2, 2026

LLMs don’t improve by themselves. Localization has seen this before

LLMs don’t learn your brand style just because you use them more. They improve when someone guides them, feeds them with examples, corrects them, and owns the outcome. In this blog post I reflect on how we can create a strategy to do that

April 24, 2026

Why Localization feels slow? The “It depends” nobody wants to hear

Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.

April 17, 2026

What buyer-side teams may really need from LSPs in 2026

In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.

April 10, 2026

When you don’t want to wnswer “What’s the ROI of Localization?”

What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.