All tagged Localization

English is just another language, why then we have first-class citizens and second-class citizens depending on the language we speak?

Many companies obtain great benefits from international markets, and all those customers who do not speak English often receive an app with a quality lower than English. We want their money, but we do not want to have the same level of demand for the English version as for the localized one. This week in my post I reflect if that mindset is the right one ....

They are more than G-localization Project Managers ... they are diplomats, negotiators, cultural ambassadors

I think that the Project Manager job is a simple job … if it were not for the people 😏

This week in my post I explore THE soft-skill that every Project Manager working in this global industry must master, by the way …. Let’s stop referring to this skill as a soft-skill, it’s not “soft” anymore, it’s crucial, it’s core … and it’s hard to get and polish.

How can we be Intercultural savvy in the Localization industry?

Cultural Intelligence is among the most valuable skills for the coming years. Our ability to obtain results in a different environment, different cultures and different countries is crucial to thriving nowadays. And there is no other industry in the world so culturally diverse as the Globalization industry … let’s have a look about how we can position ourselves as cultural intelligence super g-localizers!

How to localize a video game- 12 steps to bring your game to million of players!

Developing a videogame is more difficult than it seems, it is not a children's game, although for many people it seems that way! A video game is an entertainment product, visual and very complex. And adapting a video game from one language to another, is also a much more complex task than it seems. To translate a game from one language to another requires more steps than Google Translate and copy / paste 🙂