AI can help create the first translation faster, but the work does not always disappear. Sometimes it simply moves to someone else’s calendar. In this post, I reflect on the hidden cost of asking bilingual employees to review AI output without a clear process, role, or quality ownership
June is strategy season for many corporate teams. And for Localization, this usually means uncomfortable questions about budget, AI, workflows, markets, metrics, and business value. Before jumping into new tools or complex plans, maybe it is worth going back to the basics
AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.
When leaders push back on localization time, resources, or AI, the strongest answer is not to defend every step of the process. It is to reframe the conversation around risk.
In this post, I explore why explaining Localization from a quality perspective, with too many process details, may not always be the best strategy when speaking with senior stakeholders.
This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions
LLMs don’t learn your brand style just because you use them more. They improve when someone guides them, feeds them with examples, corrects them, and owns the outcome. In this blog post I reflect on how we can create a strategy to do that
Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.
In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.
What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
Localization professionals usually do not lack technical or cultural knowledge. We know the tools, the workflows, the complexity, and the context. But sometimes we struggle to make the value of that work visible.
This post is about how public speaking can help us communicate better: by understanding what the audience needs to hear before we open PowerPoint and start adding everything we know.
When I joined Toastmasters back in 2015, I did it after years of frustration. I had this feeling that I knew things, but I wasn’t always able to explain them properly. The real turning point happened a few years before, in 2010, when I was working at Electronic Arts. I had to give a presentation at EA’s Vancouver studio about Localization for the Need for Speed game I was working on, and it wasn’t good, better said, it was really a disaster …
I was super nervous, blocked, feeling awful… the whole thing. I left that room thinking: never again. I never wanted to feel like that again when giving a presentation. And I guess that was the beginning of more than a decade of paying much more attention to public speaking, persuasion, and communication with impact.
Localization Managers are often expected to keep many stakeholders happy: leadership, content teams, linguists, product teams, regional teams, finance, and procurement. But maybe happiness is not the real goal. In this post, I reflect on why stakeholder alignment matters more, and how Localization can make expectations, hidden work, ownership, and trade-offs more visible