When leaders push back on localization time, resources, or AI, the strongest answer is not to defend every step of the process. It is to reframe the conversation around risk.
In this post, I explore why explaining Localization from a quality perspective, with too many process details, may not always be the best strategy when speaking with senior stakeholders.
This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions
LLMs don’t learn your brand style just because you use them more. They improve when someone guides them, feeds them with examples, corrects them, and owns the outcome. In this blog post I reflect on how we can create a strategy to do that
Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.
In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.
What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.
Reading The Myths of Happiness reminded me of the arrival fallacy: the belief that once we reach a certain goal, everything will finally feel solved. In localization, that can look like waiting for the day when people will finally understand what we do. But organizations keep changing, so that moment may never fully come. And maybe accepting that is exactly what helps us stay grounded, avoid frustration, and keep moving forward.
In many companies, the localization budget does not sit with the localization team. At first, that may seem like a small detail. But over time, it changes how localization influences strategy
Defining localization metrics is relatively easy. In many cases, a team can write a reasonable list during a workshop, like the ones I mentioned above, or during a strategy session. The conceptual part of what to track and why rarely takes long. The real difficulty appears later: HOW you actually obtain those metrics.
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
The world of localization is full of small, hidden details.
Some things are deeper than they seem, and I often see between in-context review and LQA in the world of Localization. They might seem the same, but if we scratch beneath the surface, we'll see they're not what they seem.
In this post, I want to focus on explaining the differences between in-context review and LQA, which is something I see being confused quite frequently, and although the tasks are similar ... they are not the same.
The awareness phase, the first step in any customer journey, introduces potential clients to our company, product, or service in a new market. Despite its importance, localization is often overlooked here. Neglecting localization while entering a non-English-speaking international market means missing a key opportunity to build trust, establish a strong presence, and effectively connect with a global audience right from the start
I'm passionate about Localization metrics, but it can be frustrating. We live in a data-rich world, allowing us to measure our impact better. However, this data abundance brings challenges when building a Localization metrics system.
In my experience, two main pitfalls emerge (but they are not the only ones 😅). One is overemphasizing Localization ROI, which can lead to unproductive discussions. The other is tracking effort-related KPIs without translating their impact on company success into terms that matter to leadership and product owners.
What happens when we can't say NO to clients because we need them, and their payments are essential to meet the company's financial goals?
What happens when an aggressive client disrespects an LSP because they know that the thousands of euros they're paying to localize their product are vital to the LSP's bottom line?
In this blog post , I reflect on the most challenging moments in my career in the localization industry and provide some tactics that might help us handle the emotional aspect when it's time to end a client relationship.
A Globalization/Localization Project Manager is responsible for making sure a digital product works well in different languages and cultures. They do this by managing projects, setting goals, handling money, and planning how to work with language experts.
This might be the part of their job you see the most, but there are two other really important things they do that many people don't know about.
Some services and some invoices are difficult to understand. Specially to understand how certain services are charged, and how they are explained. Sometimes we might have the feeling that we are being scammed ... have you ever had that feeling in our Globalization world? For example, in the area of Localization Engineering? If the answer is yes maybe this post is for you ...
Localizing a digital product does not depend solely on translation costs per word, a cost for an hour of Localization QA, or PM fees, not by any means. Numerous factors affect the final cost of localization. This blog post delves into these factors.
The professionals of the Localization industry are usually always solving problems and putting out fires ☺️ but how do we know if we are solving the problems that we really have to solve? How do we know that we are correctly defining the problem to be solved?
How to define a problem correctly, some thoughts to focus on the right problem to solve; happy Sunday/week everyone!!
If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.
Imagine a world where the most crucial aspect of an RFP is not the price, flexibility, or technology offered by a language service provider (LSP), but rather the shared values and ethical standards they uphold. In such a world, what specific areas could we consider when evaluating an LSP in terms of culture and ethics?
In this post, I delved into culture and ethics, exploring the facets we can include in an RFP to investigate these areas thoroughly.
Quality, speed, and cost metrics are valid to know if my "localization house is in order," but they are not telling us anything about content effectiveness. This article teaches you how to measure content effectiveness.
While it is true that there is no magic formula to obtain a promotion and continue advancing in our Localization career, as each company, sector, and individual is different, it is equally true that certain patterns can help us become candidates for promotions when the opportunity arises.
What areas should a localization team consider to collaborate efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering Localization as part of GaaS
This blog post covers the essential elements that should not be missing in a localization strategy. As in minimalism in some cases, less is more regarding localization and content strategies
Have you ever thought about how much work goes into developing a video game? It's not just about creating a fun and visually appealing experience - there's a whole world of complexity beneath the surface. And if you want to reach a global audience, the challenge only multiplies.
Perhaps one day, ChatGPT will learn to localize and make us irrelevant 😛, but until then, I've compiled a list of 12 essential steps to help expand the reach of your video game. Localization is no easy feat, but with these steps, you'll be well on your way to breaking into new international markets and reaching millions of players worldwide.
Consistently posting about our accomplishments on platforms like LinkedIn can quickly become tiresome for others. At the same time, not giving visibility to what we do or achieve can cause our work to go unnoticed, causing us to miss out on certain professional opportunities to advance our careers further.
Localization teams within a company have contact with many stakeholders and initiatives related to localized content, customer support, entering new markets, and more. Such exposure means that if you are curious, you likely have more ideas related to Localization than you have time to pursue. And that's where the dilemma arises - how do you know if your Localization idea is worth investing time and effort into? Of all the ideas that come to mind, how do you select the best ones to pursue?
When it comes to offering a customer-centric experience, language, culture, localized pricing, and payment options play a crucial role. Companies aiming to reach a diverse audience can leverage hyper localization as a powerful tool.
AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.