Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically. 

But what about global content? What about all the content that your company produces for people in other parts of the world?

When over 80% of people say they are more likely to purchase a service they understand in their native language there should not be doubts about the importance of Localization .... however, there are still doubts about the role of Localization and the benefits it might bring to the companies. Please check out my latest post to know which is my Top 5 of Localizations stats that I use to influence decision makers!

Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.

 It is difficult to know when to give up versus when to keep trying, but thinking about whether we have a failure in our Localization vision, our Localization strategy, or our Localization tactics can be very helpful in determining what we should do. Hopefully, the framework explained in this post will help you navigate the difficult decision of deciding when to quit and when to stick with it.

It's a matter of time; sooner or later, we will have a boss we label incompetent. And that's a pretty uncomfortable situation to be in. It's a situation that will add a lot of stress to our day-to-day lives.

In fact, there are legitimate health risks employees face when dealing with bad bosses on a day-to-day basis. Fortunately, there are coping strategies that we can put in place to make the situation more bearable.

How does a transcreation professional work?

My favorite discipline within the Globalization industry is transcreation. And in this post, apart from explaining what it is, I focus more on explaining the process and how a transcreation professional works.

I also touch in this article on an often confusing aspect: the difference between marketing translation and transcreation.

Transitioning from one job to another can be an enriching experience, or it can be a nightmare.

I have detected in my different movements, and after seeing many colleagues making transitions, that there are a series of usually effective tips.

T-shaped mindsets help us hone our adaptability and adjust to new trends and technologies. And that flexibility is what can future-proof our Localization career and remain relevant, living in cohesion with machine learning, machine translation, or the rise of artificial intelligence.

Sometimes we think we have a localization strategy, but in reality, we have goals.

This post will help you understand the difference between localization strategy and goals and give you some hints to help you create your strategy or goals.

There are many articles about best practices on how to prepare an RFP, but information about how to evaluate them is scarce. This blog post gives a client-side perspective on what areas are important.

While adequate Localization is still critical and is the minimum requested of a product with ambitions to be marketed globally, in reality, that is not enough- We have to go one step further; global consumers want a customer experience that connects with them at a local level. For that to happen, it is essential that Globalization that Localization activities are just another business process integrated into product development; that will not happen if when we talk to the development team and they comment that "it's way too early to talk about that" we let the conversation die there.

How many good ideas have you had about Localization and then a while later forgot about them?

How many valuable tips have you read in books or articles and forgotten over the years?

What's the point of spending time reading a book, if, when it's time to implement things I want to do, I can't remember practically anything?

We live under pressure to learn and improve.

We invest many hours in our lives reading books, watching videos, and listening to podcasts.

And yet, where has all that valuable knowledge gone?

Where is it when we need it?

If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.

Localization is a means to an end. This article is about how Localization contributes to making digital products more accessible.

How to develop a strategy for a life of meaningful work in the Localization industry

Understanding where we are in our professional lives and understanding the type of roles available in the Localization industry might help us to take a proactive approach to building our career

Although it is true that, in general terms, the tasks related to Localization, whether as a language service provider or as a localization buyer, have more similarities than differences, there are certain aspects, mainly from a mindset perspective, that must be considered so that the transition from provider to the buyer is carried out as effectively as possible.

Executives have a default style of decision-making developed early in their careers. Executives can fall into different categories when making decisions. By knowing the preference for hearing or seeing certain types of information at specific stages in their decision-making progress we can substantially improve our ability to pitch our Localization strategy

A Localization team interacts with many people in a day. A Localization team has many lines of communication and stakeholders to engage. This is great because it allows localization industry professionals to have a lot of visibility and opportunities to explain how the content we create and localize helps the overall growth of the company. But at the same time, this presents a challenge, since interacting with so many people requires a plan to know who are the people we need to interact with.

When it comes to public speaking, the focus should not be on what we want to say but on what our audience needs to hear. The focus should not be on us but on them. The same applies in the Localization industry. We must forget what we want to tell and focus on what our stakeholders need to hear.