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Featured Posts

June 5, 2026

Start with purpose because the tool is not the strategy

June 5, 2026

AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.

June 5, 2026

May 30, 2026

Want leaders to listen to you when talking about Localization? Start with risk

May 30, 2026

When leaders push back on localization time, resources, or AI, the strongest answer is not to defend every step of the process. It is to reframe the conversation around risk.

In this post, I explore why explaining Localization from a quality perspective, with too many process details, may not always be the best strategy when speaking with senior stakeholders.

May 30, 2026

May 23, 2026

Why buyer-side localization feels different

May 23, 2026

This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions

May 23, 2026

May 2, 2026

LLMs don’t improve by themselves. Localization has seen this before

May 2, 2026

LLMs don’t learn your brand style just because you use them more. They improve when someone guides them, feeds them with examples, corrects them, and owns the outcome. In this blog post I reflect on how we can create a strategy to do that

May 2, 2026

April 24, 2026

Why Localization feels slow? The “It depends” nobody wants to hear

April 24, 2026

Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.

April 24, 2026

April 17, 2026

What buyer-side teams may really need from LSPs in 2026

April 17, 2026

In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.

April 17, 2026

April 10, 2026

When you don’t want to wnswer “What’s the ROI of Localization?”

April 10, 2026

What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.

April 10, 2026

March 21, 2026

The Arrival Fallacy: I’ll Be Happy When People Understand Localization

March 21, 2026

Reading The Myths of Happiness reminded me of the arrival fallacy: the belief that once we reach a certain goal, everything will finally feel solved. In localization, that can look like waiting for the day when people will finally understand what we do. But organizations keep changing, so that moment may never fully come. And maybe accepting that is exactly what helps us stay grounded, avoid frustration, and keep moving forward.

March 21, 2026

March 14, 2026

Who pays the party? Why Localization budget ownership matters

March 14, 2026

In many companies, the localization budget does not sit with the localization team. At first, that may seem like a small detail. But over time, it changes how localization influences strategy

March 14, 2026

March 7, 2026

Localization metrics are easy to define, hard to track

March 7, 2026

Defining localization metrics is relatively easy. In many cases, a team can write a reasonable list during a workshop, like the ones I mentioned above, or during a strategy session. The conceptual part of what to track and why rarely takes long. The real difficulty appears later: HOW you actually obtain those metrics.

March 7, 2026