If we utilize our Globalization knowledge and we place Localization as a central shared service, we can help our clients/internal stakeholders mature in their translation and localization efforts and maximize the services
Companies can direct customers to their products by using specific words and the correct language that elicit emotional responses to get our money ... for that reason it does not seem a bad idea to involve and pay attention to what a team of copywriters and of G-localization have to say ☺
The last campaign of Dolce & Gabbana to promote its products in China did not have the expected effect ... in my post this week I reflect why and how to have a content creation strategy in which we pay attention to cultural effectiveness and not only language effectiveness.
Many companies obtain great benefits from international markets, and all those customers who do not speak English often receive an app with a quality lower than English. We want their money, but we do not want to have the same level of demand for the English version as for the localized one. This week in my post I reflect if that mindset is the right one ....
I think that the Project Manager job is a simple job … if it were not for the people 😏
This week in my post I explore THE soft-skill that every Project Manager working in this global industry must master, by the way …. Let’s stop referring to this skill as a soft-skill, it’s not “soft” anymore, it’s crucial, it’s core … and it’s hard to get and polish.
LQA industry has a fundamental role when it comes to testing video games, apps, web sites or any piece of software in general, but the truth is that it has a dubious reputation. This week I reflect on this topic in my post and I also share 3 best practices that can help establish a top notch LQA framework. Hope you find this article useful! 🤓