Habits are formed following a sequence of 4 steps. Read this article to learn more about this fascinating topic of habit formation

Localizability readiness is a series of processes and activities that optimize a product for a worldwide launch. In this post I explain how we can achieve localizability readiness by investing our efforts in improving the quality of the English content of the source text we create.

In this post I analyze the 7 areas that a Localization Service Buyer considers important when working with a Language Provider.

Software development using sprints  are great for Localization teams! Please have a look at my post and let me know if you agree :)

Creating a localization budget is not an easy task as there are multiple variables to consider. In this article I explain the 3 that are the most important from my point of view

Some companies choose to have multiple vendors to execute their localization strategy while others prefer a more simplistic approach and concentrate their activities in a single partner. But what is it that can make us choose one option or the other?

A Localization Sphere of Influence is something that can be extremely useful both to give visibility to the Localization activities we carry out and to provide us with professional development opportunities.

In this post, I explain the different phases you need to go through in order to create one and go into why it is important to have a Sphere of Influence (SOI) in your Localization strategy.

A multi-market expansion strategy for any product is most effective if the various Globalization (i.e.Localization, Internationalization) activities are understood as a cycle that runs parallel to the multiple phases of software development; This cycle repeats during the various product upgrades. It is not an activity that is executed as if it were a process once the home market version (usually in English) is finalized. It is not a transaction that simply sends files to a professional localizer shortly before the global release. No; Globalization is not a process. Globalization is a cycle that runs multiple times. It is a cycle that runs in parallel with the product research, design, and development phases.

Going global is tough. It is difficult to break into markets where you are not already present. How can we know which market has potential if we are not able to invest a lot of resources to assess which markets are the right ones for a product?

Copyedit is the process executed by a professional in the localization industry in which the editor looks for gross errors in the content they review. But how do you know you need copyedit?

On January 15, 2016, in a small but cozy hotel in London, this blog was born. In this post number 202, I make a summary of all the things I have learned by publishing a new post almost every Sunday in the last few years.

Sometimes hiring directly the services of several freelancers to carry out the Localization tasks of your project can be the best option. However, there are cases in which outsourcing all your work to an LSP/MLV may be the best localization strategy for your product.

Dealing with cultural diversity in Localization management in our industry is a dilemma in communication and stakeholders relationships. Such multicultural diversity puts in front of challenges that greatly hinder getting the best out of areas such as team dynamics or building alliances. The good thing is that today many resources can help us (a lot) raise our cultural competency and improve our cultural awareness.

Building Transparency in the Translation Supply Chain. How can we do it?

The localization industry is largely fragmented, and that fragmentation does not help achieve transparency and trust throughout the supply chain. Is this something that can change? It is not easy, but those who are in a position to buy services linguistic services can take the first step 

Involving the Localization team in Playtest might be a great idea! Find out here why ☺️

Making your way as a localization professional in the video game industry might be tricky at the beginning. But it's obviously not impossible! In this post, I share 7 ideas so that all those who want to work localizing, testing, or managing video games will know where to start.

Is there anything more human than language?

Is there anything more user-centric than giving the user the product in their native language?

There is a better way to approach it, and that way is to understand that Localization is User Experience.

And in this post, I explain why (and how to do it!)

Can generic MT engines be used for business?

MT has come a long way in the last few years, but there is still a long way to go for stakeholders who are not very familiar with this technology to understand if the valid option for their global expansion is to use a generic MT engine or if a custom mt is what is needed.

In the second part of the LQA design post, I explain to you how to make LQA part of the design process

Building a digital product is an iterative process that includes several phases. Different localization activities to a greater or lesser extent are carried out throughout the different phases. One of these activities is Localization QA (LQA). LQA is traditionally done in the deployment phase; however, it is too late in most cases.