Much has been written and talked about the ROI of Localization and the reality is that localization activities by themselves do not generate a profit.

In this post, I analyze the different phases necessary to develop software. At the top, we can find a summary of the typical tasks/deliverables that the Product Development team performs. In the bottom part, we can find the different Globalization activities needed to create a digital product Global ready from the beginning. They are executed in parallel. Working side by side. Not as an afterthought

The role of the Internationalization engineer is one of the most unknown and complicated jobs in the #localization industry, and yet it is one of the most important because thanks to their work, they contribute to making the localization phase more accessible.

For those of you who like programming, technology and are interested in languages, specializing in this area can be an excellent option to build a promising future, as it is a role in high demand.

Culture Fit can lead to misunderstandings if it is not explained well because it can be interpreted as only hiring similar people. That's why I believe that better than Culture Fit is to embrace a Culture Sum mindset. 

Culture Sum is all about understanding that people who are different can achieve great things together by relying on shared values.

Localization ROI has never seemed to me a good metric to measure the impact of a Localization team. However, Sentiment Analysis feedback can give more clues about how the work of a Globalization professional contributes to the success of your product.

A big part of the customer-centric experience is related to the language, culture, the localized price per market, and payment methods

A company that really wants to reach a diverse audience has a potent weapon through hyper localization.

Some tips to create Global content ready when creating content

What skills should we develop as a localization/globalization professional if we want to go further?

Have you ever wondered how someone fills their time when they work in a Localization team but don't translate anything?

Here is a braindump of factors that I can think of that affect the perception that a localization project is cheap or expensive!

Why do we translate into some languages and not others, and who decides this? This is a question for which we must have a ready answer. This post explores possible answers to this question.

Nowadays, the software has reached a very high level of complexity and it is necessary to have localization tools that allow us to keep up with it.

Without the right tool, without the right connectors, your localization strategy will remain stagnant, and the perception that has accompanied the localization industry since time immemorial as a "painful and slow" process will not be mitigated. A good TMS may be the component you need to give the visibility your localization team deserves.A good TMS may enable you to offer an end-to-end solution 

One of the main obstacles that localization industry professionals often face is the lack of internal visibility of our work or the impact on its bottom line. and the truth is that QBRs is an excellent tool to add to your arsenal of Localization tools/processes that can help you to Strengthen the partnership, Foster relationships and Highlight localization team's impact across your organization

Content is an exciting topic since content drives the customer journey, and good localized content drives the Global customer journey! In this post, I delve into the different phases and the strategy required to design a Globalization content customer journey.

Involving Localization team in Playtest might be a great idea! Find out here why ☺️

What would happen if we were to write the content directly in the different languages for the different markets in which we plan to launch our product? Is it feasible to skip the traditional localization phase and generate content directly in the target language?

Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically. 

But what about global content? What about all the content that your company produces for people in other parts of the world?

Every successful localization process starts with the familiarization phase understanding the software, preparing files, creating a glossary, and the respective style guide. Don’t take a shortcut and skip this important phase!

A Globalization / Localization Project Manager is in charge of overseeing the efforts in localizing a digital product. Their responsibilities revolve around managing projects and programs, setting objectives, handling budgets, and devising strategies to work with LSPs. 

This may be the most visible part of the work that a Globalization PM does, but did you know that they also have responsibilities in two tremendously important areas that unfortunately are not as well known? This week in my blog I have taken some time to reflect and write what these 2 areas are.