In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.
What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.
Reading The Myths of Happiness reminded me of the arrival fallacy: the belief that once we reach a certain goal, everything will finally feel solved. In localization, that can look like waiting for the day when people will finally understand what we do. But organizations keep changing, so that moment may never fully come. And maybe accepting that is exactly what helps us stay grounded, avoid frustration, and keep moving forward.
In many companies, the localization budget does not sit with the localization team. At first, that may seem like a small detail. But over time, it changes how localization influences strategy
Defining localization metrics is relatively easy. In many cases, a team can write a reasonable list during a workshop, like the ones I mentioned above, or during a strategy session. The conceptual part of what to track and why rarely takes long. The real difficulty appears later: HOW you actually obtain those metrics.
AI will not eliminate (initially) localization roles, but it is reducing the time spent on certain tasks. What once took hours can now take minutes. That creates capacity.We can treat that time as a cost savings or reinvest it. If nothing meaningful replaces it, the value of the role will eventually be called into question.Jobs do not disappear because tasks are automated. They disappear when the value is not redefined.
So the real question is: what can you do now with the time AI gives you that wasn't possible before?
The world of localization is full of small, hidden details.
Some things are deeper than they seem, and I often see between in-context review and LQA in the world of Localization. They might seem the same, but if we scratch beneath the surface, we'll see they're not what they seem.
In this post, I want to focus on explaining the differences between in-context review and LQA, which is something I see being confused quite frequently, and although the tasks are similar ... they are not the same.
AI is not eliminating localization. But it is removing the illusion that execution alone is enough.
Layer 1 accuracy, delivery, quality was our playfield. Now AI scales it faster and cheaper. And when value is framed only around execution, the conversation shifts to cost and headcount.
Meanwhile, executives focus on retention and growth.
That’s Layer 2 cultural impact.
In the age of AI, localization must operate in both.
You need a solid localization tech stack before you can build a global digital product. Tools that help manage content, automate workflows, ensure consistency, handle volume, control quality, and scale across languages are essential. Without them, everything becomes slower, more expensive, and harder to manage. Today, we have great tools to support all of this. And yet, despite all these changes, something fundamental hasn’t changed in the ingredients that define good localization.
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
Nowadays Localization services we buy as a client or we sell as vendor involve much more than just translate a word. We have glossary management, TM update, font implementation consultancy and so on ... but still charging per word is the preferend method to build quotes and budgets in our industry. And this feels so eighties, so vintage ...
A lot of gamers dream of one day being able to work in the game industry. Some of them even dream about translating games. They dream about crashing the language barrier to help everyone to enjoy a video game in their native language. It sounds like a nice desire, but, how does someone break into the video games and localization industry? That's what I cover in the following article :)
We live in a world of excess, quite often facing the paradox of choice. Is it possible to live better with less? Is this minimalist approach applicable to the relation client-language provider? What can provide better results: working with a single vendor? or with multiple vendors to cover all our G-localization needs? Keep reading :) I share with you some thoughts in my weekly post ...
Videos and Localization, the perfect marriage!! We live in a visual world, and Videos are a great booster as a marketing tool. If you combine videos and localization you might see a conversion up to 80% from your landing page. Woo-hoo!!!
What if the secret of having Localization activities involved earlier in the development phase is all about getting some friends in the Scrum teams and include Localization as part of the User Stories and as part of the definition of Done?
Are you interested in getting a mature Localization program? Or how to use Localization boosters to progress faster in the implementation of your Localization strategy program? Keep reading and you'll find some ideas that they will boost your localization strategy!
In my second post of the LMM model, I cover which are the typical processes and behaviors that we can see in organization embracing a Localization strategy program
The sense of progress is addictive.
We start learning a new language and that feeling of knowing every week new words is great.
We start weight lifting and that feeling of adding 1 kg in the dumbbell every week it is powerful.
The hot potato! The ones trying to bell the cat, the grey area, the silent war!! Stark vs Lannister vs everyone! Everyone competing for the throne, the throne of content!!Today’s post will cover one of the most controversial aspect of our industry!Content … who gets the final say?
Attending and industry event is one of the best things we can do for many reasons. I just came from #LocWorld34 and this event is the best (in my opinion) of the Localization industry. Find below my top 5 reasons why I do believe it's a good idea to attend this event.
Nowadays we don't do Localization anymore, or better said, quite often Localization won't be enough to expand in this borderless economy we live. It's Globalization time! The matryoshka of all Localization activities!
When over 80% of people say they are more likely to purchase a service they understand in their native language there should not be doubts about the importance of Localization .... however, there are still doubts about the role of Localization and the benefits it might bring to the companies. Please check out my latest post to know which is my Top 5 of Localizations stats that I use to influence decision makers!
THE POWER OF KEYWORDS!!! A great keyword is a keyword that is relevant to an app. But how do we find keywords that users would type, but, at the same type would not bring too many app results??? Keep reading and you will discover it :)
ASO is the New Kid on the Block in the Localization industry! have a look to my latest post to discover why!
Some things in life go better together, iberian ham with wine, beer with peanuts and content marketing with ASO. Please check out my latest post to find our why content marketing and ASO is like peauts and beer :)
This is a terrible translation!
This translation sounds weird!
It seems to me that everyone feels authorizes to criticize the job of the translators ... but is this true? Is it the translation as bad as it's said it is??? .... keep reading and I'll walk you through my vision about this neverending story in our Loc universe!
Software development using sprints are great for Localization teams! Please have a look at my post and let me know if you agree :)
Which approach is more efficient nowadays when it comes to decide your Localisation strategy? Is it better to have in-house translators and localizers? or might it be more efficient to outsource these tasks to a a Localization vendor? In my weekly post I share some thoughts that it might help to take a better decision in this complex situation.
What if Translator are not the only ones doing mistakes???
Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.