How do you sell localization to a skeptical executive?

Mar 17

Mar 17 How do you sell localization to a skeptical executive?

There is a very nice movement that has originated on LinkedIn called #LocLunch in which people from the Localization industry come together to have lunch. And we have people spread all over the world!

How could it be otherwise! we are a very multicultural group, and we show it with #LocLunch that are happening in Berlin, Barcelona, Madrid, Milan, Prague, Moscow, The Hague, Hamburg, Genova ... it's so coooool!

I think it’s a great initiative! I knew about them through Yuka Nakasone and Jan Hinrichs (thanks for moving it guys!)

My post this week came from a conversation during the lunch

HOW DO YOU "SELL" LOCALIZATION TO A SKEPTICAL EXECUTIVE?

I prepared a white paper HERE as the topic is deep. But if your are busy have a look and the infographic and this summary to get a rough idea.

Idea in Brief

Traditionally, it has always been difficult to "sell" the importance of activities related to Globalization in the product development cycle and get budget par Localization activities

The reason

Localization department perceived as a cost center instead of a profit center

Localization team members not having a seat in the decision-making table

A not clear understanding of the impact of a proper Globalization strategy

The solution

Continuous evangelization is the key to get C-Suite buy-in, however contrary at what we could imagine Evangelization should not only be an upwards effort to get the funds we need to craft our Localization strategy. The combination of horizontal/vertical evangelization combined with different specific actions can provide the desired output

Hope you find this info useful, comment below if you have further tips to evangelize G-localizartion and until next #LocLunch!!

@yolocalizo

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Mar 17 How do you sell localization to a skeptical executive?

Idea in Brief

The reason

The solution

Twitter

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Mar 17 How do you sell localization to a skeptical executive?

Idea in Brief

The reason

The solution

Mar 23 Words that sale. When did we stop realizing that the words we say matter?

Mar 10 Integrating cultural intelligence in our Globalization content strategy. What we can learn from the latest fail of Dolce & Gabbana when expanding in China.