Many companies claim to be customer-centric, but too often that promise stops at English. Surveys and focus groups are run in the US or UK and treated as if they represent the entire customer base, leaving most global customers unheard. In this post, I share a practical framework 5 audit questions to help leaders test if their strategy is truly customer-centric or just a slogan.
Choosing a TMS is not an IT vs Localization decision. Localization understands the business problem and the workflow; IT understands the technical ecosystem. The best result comes when both work together, with clear roles, shared criteria and a selection process that looks beyond the vendor demo.
Words have the power to shape perceptions and influence actions, which is why reframing is such a powerful tool. In localization, we can reframe our role from simply translating to driving alignment across the company. By ensuring content is consistent, culturally relevant, and strategically aligned with business goals, localization professionals play a key role in helping businesses grow globally. This post explores how we create that alignment and why our work is much more than just translation.
AI is making it easier for teams to create multilingual content without going through Localization. That sounds very similar to a problem IT has been dealing with for years: shadow IT. In this post, I look at what Localization can learn from that experience and how we can keep visibility, quality and control without slowing the business down
What if asking AI the same question in English, Hindi, or Arabic leads to different levels of critical feedback? Anthropic’s latest research raises fascinating questions about culture, AI behavior, and why Localization expertise may become increasingly relevant beyond translation.
Localization Managers are often expected to keep many stakeholders happy: leadership, content teams, linguists, product teams, regional teams, finance, and procurement. But maybe happiness is not the real goal. In this post, I reflect on why stakeholder alignment matters more, and how Localization can make expectations, hidden work, ownership, and trade-offs more visible
AI can help create the first translation faster, but the work does not always disappear. Sometimes it simply moves to someone else’s calendar. In this post, I reflect on the hidden cost of asking bilingual employees to review AI output without a clear process, role, or quality ownership
June is strategy season for many corporate teams. And for Localization, this usually means uncomfortable questions about budget, AI, workflows, markets, metrics, and business value. Before jumping into new tools or complex plans, maybe it is worth going back to the basics
AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
What areas should a localization team consider when collaborating efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering implementing a Localization strategy to support developers operating under the GaaS framework.
We all live our particular Groundhog Day; regardless of what we do, some things come back again and again.
Translators and AI: A PartnershipIn this post you can find a list of ideas, areas in which a translator can rely to be more efficient in their day-to-day tasks.
The basic principle of strategic decision-making is based on understanding the impact of our decisions on the future in the decisions we make today.
But, of course, that's more complex than it seems because of cognitive biases. The topic of cognitive biases is fascinating; we all have cognitive biases, and to make matters worse, we don't know we have them. Identifying them is vital since overcoming cognitive biases helps us think more critically and objectively, and we end up making better decisions as a result.
But how can we identify a bias if we don't know we have it? chatGPT to the rescue!"
ChatGPT is a fantastic tool, and in this post, I explain things I have discovered after a year of use
There's a reason that I started observing last year and have consolidated this year as another reason for questioning the impact of localization, and that is Unfamiliarity with how Localization supports DEI (Diversity, Equity, and Inclusion):
It’s really important to check how well our creative work is doing. Even though measuring the quality and efficiency of our localized content isn't easy, that doesn't mean we should give up! We use KPIs to see how our content is performing—whether it's catching people's attention, encouraging them to do something, or influencing how they see our brand. Each KPI tells us something different, and when we look at them all together, it helps us figure out what's working well and what needs a little tweaking. This blog post is all about how to measure KPI creative efforts!
In this post I look at how we can embrace AI, particularly chatGPT to stay relevant !
Usually, when we want to improve something in our Localization strategy, we first set an ambitious goal. From there, we design a strategy to reach it as quickly as possible. If we don't see rapid changes, we feel like we're not improving. To break this cycle, we can try changing the way we set goals—smaller, but consistent objectives that, when we look back, show us that we are indeed making progress. This progress can be the driving force for us every week, every month, every year.
Here are some ideas on how we could apply this Kaizen methodology in the Localization world.
The world of localization is full of small, hidden details.
Some things are deeper than they seem, and I often see between in-context review and LQA in the world of Localization. They might seem the same, but if we scratch beneath the surface, we'll see they're not what they seem.
In this post, I want to focus on explaining the differences between in-context review and LQA, which is something I see being confused quite frequently, and although the tasks are similar ... they are not the same.
The awareness phase, the first step in any customer journey, introduces potential clients to our company, product, or service in a new market. Despite its importance, localization is often overlooked here. Neglecting localization while entering a non-English-speaking international market means missing a key opportunity to build trust, establish a strong presence, and effectively connect with a global audience right from the start
I'm passionate about Localization metrics, but it can be frustrating. We live in a data-rich world, allowing us to measure our impact better. However, this data abundance brings challenges when building a Localization metrics system.
In my experience, two main pitfalls emerge (but they are not the only ones 😅). One is overemphasizing Localization ROI, which can lead to unproductive discussions. The other is tracking effort-related KPIs without translating their impact on company success into terms that matter to leadership and product owners.
What happens when we can't say NO to clients because we need them, and their payments are essential to meet the company's financial goals?
What happens when an aggressive client disrespects an LSP because they know that the thousands of euros they're paying to localize their product are vital to the LSP's bottom line?
In this blog post , I reflect on the most challenging moments in my career in the localization industry and provide some tactics that might help us handle the emotional aspect when it's time to end a client relationship.
A Globalization/Localization Project Manager is responsible for making sure a digital product works well in different languages and cultures. They do this by managing projects, setting goals, handling money, and planning how to work with language experts.
This might be the part of their job you see the most, but there are two other really important things they do that many people don't know about.
Some services and some invoices are difficult to understand. Specially to understand how certain services are charged, and how they are explained. Sometimes we might have the feeling that we are being scammed ... have you ever had that feeling in our Globalization world? For example, in the area of Localization Engineering? If the answer is yes maybe this post is for you ...
Localizing a digital product does not depend solely on translation costs per word, a cost for an hour of Localization QA, or PM fees, not by any means. Numerous factors affect the final cost of localization. This blog post delves into these factors.
The professionals of the Localization industry are usually always solving problems and putting out fires ☺️ but how do we know if we are solving the problems that we really have to solve? How do we know that we are correctly defining the problem to be solved?
How to define a problem correctly, some thoughts to focus on the right problem to solve; happy Sunday/week everyone!!
If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.
A multi-market expansion strategy for any product is most effective if the various Globalization (i.e.Localization, Internationalization) activities are understood as a cycle that runs parallel to the multiple phases of software development; This cycle repeats during the various product upgrades. It is not an activity that is executed as if it were a process once the home market version (usually in English) is finalized. It is not a transaction that simply sends files to a professional localizer shortly before the global release. No; Globalization is not a process. Globalization is a cycle that runs multiple times. It is a cycle that runs in parallel with the product research, design, and development phases.