My conversation with Kathrin Bussmann about Localization in the videogames industry
The Worldly Marketer Podcast is a great show hosted by Kathrin Bussmann. She's a great podcaster and very very knowledgeable about the Globalization, Localization and Digital industry. She has a weekly podcast that I find very educative. She talks to different professionals and the info shared it's very inspiring.
A few weeks ago I was fortunate enough to be in Kathrin show, we talked about the in and outs of the video games industry. If you are curious to know what we talked you can find the interview here.
Most localization discussions stop at per-word rates. However, what appears inexpensive on paper can often turn into costly delays, rework, and frustrated teams.
Total Cost of Ownership (TCO) provides a more comprehensive view, one that encompasses engineering fixes, QA cycles, support tickets, and brand impact.
When procurement and leadership focus only on price, localization becomes a cost center. When they consider TCO, it becomes a key driver of quality and efficiency. And this post explains how to approach that