My conversation with Kathrin Bussmann about Localization in the videogames industry

Jan 7

Jan 7 My conversation with Kathrin Bussmann about Localization in the videogames industry

The Worldly Marketer Podcast is a great show hosted by Kathrin Bussmann. She's a great podcaster and very very knowledgeable about the Globalization, Localization and Digital industry. She has a weekly podcast that I find very educative. She talks to different professionals and the info shared it's very inspiring.

A few weeks ago I was fortunate enough to be in Kathrin show, we talked about the in and outs of the video games industry. If you are curious to know what we talked you can find the interview here.

And please do subscribe to the show, you will not regret it :)

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May 2, 2026

LLMs don’t improve by themselves. Localization has seen this before

LLMs don’t learn your brand style just because you use them more. They improve when someone guides them, feeds them with examples, corrects them, and owns the outcome. In this blog post I reflect on how we can create a strategy to do that

April 24, 2026

Why Localization feels slow? The “It depends” nobody wants to hear

Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.

April 17, 2026

What buyer-side teams may really need from LSPs in 2026

In some RFPs today, it is no longer so clear what buyers really value from LSPs. This post explores why. Based on my experience on the buyer side, I share why the real need may be shifting from pure execution toward something harder to explain, but often more useful in practice.

April 10, 2026

When you don’t want to wnswer “What’s the ROI of Localization?”

What do you do when someone asks for the ROI of localization and you know the question is too narrow from the start? In this post, I reflect on why I stopped trying to prove isolated ownership and started talking more honestly about contribution.

March 21, 2026

The Arrival Fallacy: I’ll Be Happy When People Understand Localization

Reading The Myths of Happiness reminded me of the arrival fallacy: the belief that once we reach a certain goal, everything will finally feel solved. In localization, that can look like waiting for the day when people will finally understand what we do. But organizations keep changing, so that moment may never fully come. And maybe accepting that is exactly what helps us stay grounded, avoid frustration, and keep moving forward.

March 14, 2026

Who pays the party? Why Localization budget ownership matters

In many companies, the localization budget does not sit with the localization team. At first, that may seem like a small detail. But over time, it changes how localization influences strategy

March 7, 2026

Localization metrics are easy to define, hard to track

Defining localization metrics is relatively easy. In many cases, a team can write a reasonable list during a workshop, like the ones I mentioned above, or during a strategy session. The conceptual part of what to track and why rarely takes long. The real difficulty appears later: HOW you actually obtain those metrics.

February 28, 2026

Is Localization just a button?

AI will not eliminate (initially) localization roles, but it is reducing the time spent on certain tasks. What once took hours can now take minutes. That creates capacity.We can treat that time as a cost savings or reinvest it. If nothing meaningful replaces it, the value of the role will eventually be called into question.Jobs do not disappear because tasks are automated. They disappear when the value is not redefined.

So the real question is: what can you do now with the time AI gives you that wasn't possible before?

February 21, 2026

In-context review vs. LQA: stop treating them like the same step.

The world of localization is full of small, hidden details.

Some things are deeper than they seem, and I often see between in-context review and LQA in the world of Localization. They might seem the same, but if we scratch beneath the surface, we'll see they're not what they seem.

In this post, I want to focus on explaining the differences between in-context review and LQA, which is something I see being confused quite frequently, and although the tasks are similar ... they are not the same.

February 14, 2026

In the age of AI, Localization must operate at 2 layers to stay relevant

AI is not eliminating localization. But it is removing the illusion that execution alone is enough.

Layer 1 accuracy, delivery, quality was our playfield. Now AI scales it faster and cheaper. And when value is framed only around execution, the conversation shifts to cost and headcount.

Meanwhile, executives focus on retention and growth.

That’s Layer 2 cultural impact.

In the age of AI, localization must operate in both.

Jan 7 My conversation with Kathrin Bussmann about Localization in the videogames industry

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Jan 7 My conversation with Kathrin Bussmann about Localization in the videogames industry

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