My conversation with Kathrin Bussmann about Localization in the videogames industry
The Worldly Marketer Podcast is a great show hosted by Kathrin Bussmann. She's a great podcaster and very very knowledgeable about the Globalization, Localization and Digital industry. She has a weekly podcast that I find very educative. She talks to different professionals and the info shared it's very inspiring.
A few weeks ago I was fortunate enough to be in Kathrin show, we talked about the in and outs of the video games industry. If you are curious to know what we talked you can find the interview here.
Localization Managers are often expected to keep many stakeholders happy: leadership, content teams, linguists, product teams, regional teams, finance, and procurement. But maybe happiness is not the real goal. In this post, I reflect on why stakeholder alignment matters more, and how Localization can make expectations, hidden work, ownership, and trade-offs more visible