There's a reason that I started observing last year and have consolidated this year as another reason for questioning the impact of localization, and that is Unfamiliarity with how Localization supports DEI (Diversity, Equity, and Inclusion):

It’s really important to check how well our creative work is doing. Even though measuring the quality and efficiency of our localized content isn't easy, that doesn't mean we should give up! We use KPIs to see how our content is performing—whether it's catching people's attention, encouraging them to do something, or influencing how they see our brand. Each KPI tells us something different, and when we look at them all together, it helps us figure out what's working well and what needs a little tweaking. This blog post is all about how to measure KPI creative efforts!

In this post I look at how we can embrace AI, particularly chatGPT to stay relevant !

Usually, when we want to improve something in our Localization strategy, we first set an ambitious goal. From there, we design a strategy to reach it as quickly as possible. If we don't see rapid changes, we feel like we're not improving. To break this cycle, we can try changing the way we set goals—smaller, but consistent objectives that, when we look back, show us that we are indeed making progress. This progress can be the driving force for us every week, every month, every year.

Here are some ideas on how we could apply this Kaizen methodology in the Localization world.

The world of localization is full of small, hidden details.

Some things are deeper than they seem, and I often see between in-context review and LQA in the world of Localization. They might seem the same, but if we scratch beneath the surface, we'll see they're not what they seem.

In this post, I want to focus on explaining the differences between in-context review and LQA, which is something I see being confused quite frequently, and although the tasks are similar ... they are not the same.

The awareness phase, the first step in any customer journey, introduces potential clients to our company, product, or service in a new market. Despite its importance, localization is often overlooked here. Neglecting localization while entering a non-English-speaking international market means missing a key opportunity to build trust, establish a strong presence, and effectively connect with a global audience right from the start

I'm passionate about Localization metrics, but it can be frustrating. We live in a data-rich world, allowing us to measure our impact better. However, this data abundance brings challenges when building a Localization metrics system.

In my experience, two main pitfalls emerge (but they are not the only ones 😅). One is overemphasizing Localization ROI, which can lead to unproductive discussions. The other is tracking effort-related KPIs without translating their impact on company success into terms that matter to leadership and product owners.

What happens when we can't say NO to clients because we need them, and their payments are essential to meet the company's financial goals?

What happens when an aggressive client disrespects an LSP because they know that the thousands of euros they're paying to localize their product are vital to the LSP's bottom line?

 In this blog post , I reflect on the most challenging moments in my career in the localization industry and provide some tactics that might help us handle the emotional aspect when it's time to end a client relationship.

A Globalization/Localization Project Manager is responsible for making sure a digital product works well in different languages and cultures. They do this by managing projects, setting goals, handling money, and planning how to work with language experts.

This might be the part of their job you see the most, but there are two other really important things they do that many people don't know about.

Some services and some invoices are difficult to understand. Specially to understand how certain services are charged, and how they are explained. Sometimes we might have the feeling that we are being scammed ... have you ever had that feeling in our Globalization world? For example, in the area of Localization Engineering? If the answer is yes maybe this post is for you ...

Localizing a digital product does not depend solely on translation costs per word, a cost for an hour of Localization QA, or PM fees, not by any means. Numerous factors affect the final cost of localization. This blog post delves into these factors.

The professionals of the Localization industry are usually always solving problems and putting out fires ☺️ but how do we know if we are solving the problems that we really have to solve? How do we know that we are correctly defining the problem to be solved?

How to define a problem correctly, some thoughts to focus on the right problem to solve; happy Sunday/week everyone!!

If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.

Imagine a world where the most crucial aspect of an RFP is not the price, flexibility, or technology offered by a language service provider (LSP), but rather the shared values and ethical standards they uphold. In such a world, what specific areas could we consider when evaluating an LSP in terms of culture and ethics?

In this post, I delved into culture and ethics, exploring the facets we can include in an RFP to investigate these areas thoroughly.

Quality, speed, and cost metrics are valid to know if my "localization house is in order," but they are not telling us anything about content effectiveness. This article teaches you how to measure content effectiveness.

While it is true that there is no magic formula to obtain a promotion and continue advancing in our Localization career, as each company, sector, and individual is different, it is equally true that certain patterns can help us become candidates for promotions when the opportunity arises.

What areas should a localization team consider to collaborate efficiently with a game publisher operating on a GaaS model?

This blog post covers the main elements you cannot ignore when considering Localization as part of GaaS

This blog post covers the essential elements that should not be missing in a localization strategy. As in minimalism in some cases, less is more regarding localization and content strategies