Have you ever thought about how much work goes into developing a video game? It's not just about creating a fun and visually appealing experience - there's a whole world of complexity beneath the surface. And if you want to reach a global audience, the challenge only multiplies.

Perhaps one day, ChatGPT will learn to localize and make us irrelevant 😛, but until then, I've compiled a list of 12 essential steps to help expand the reach of your video game. Localization is no easy feat, but with these steps, you'll be well on your way to breaking into new international markets and reaching millions of players worldwide.

Consistently posting about our accomplishments on platforms like LinkedIn can quickly become tiresome for others. At the same time, not giving visibility to what we do or achieve can cause our work to go unnoticed, causing us to miss out on certain professional opportunities to advance our careers further.

Localization teams within a company have contact with many stakeholders and initiatives related to localized content, customer support, entering new markets, and more. Such exposure means that if you are curious, you likely have more ideas related to Localization than you have time to pursue. And that's where the dilemma arises - how do you know if your Localization idea is worth investing time and effort into? Of all the ideas that come to mind, how do you select the best ones to pursue?

When it comes to offering a customer-centric experience, language, culture, localized pricing, and payment options play a crucial role. Companies aiming to reach a diverse audience can leverage hyper localization as a powerful tool.

Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically. 

But what about global content? What about all the content that your company produces for people in other parts of the world?

When over 80% of people say they are more likely to purchase a service they understand in their native language there should not be doubts about the importance of Localization .... however, there are still doubts about the role of Localization and the benefits it might bring to the companies. Please check out my latest post to know which is my Top 5 of Localizations stats that I use to influence decision makers!

Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.

 It is difficult to know when to give up versus when to keep trying, but thinking about whether we have a failure in our Localization vision, our Localization strategy, or our Localization tactics can be very helpful in determining what we should do. Hopefully, the framework explained in this post will help you navigate the difficult decision of deciding when to quit and when to stick with it.

It's a matter of time; sooner or later, we will have a boss we label incompetent. And that's a pretty uncomfortable situation to be in. It's a situation that will add a lot of stress to our day-to-day lives.

In fact, there are legitimate health risks employees face when dealing with bad bosses on a day-to-day basis. Fortunately, there are coping strategies that we can put in place to make the situation more bearable.

How does a transcreation professional work?

My favorite discipline within the Globalization industry is transcreation. And in this post, apart from explaining what it is, I focus more on explaining the process and how a transcreation professional works.

I also touch in this article on an often confusing aspect: the difference between marketing translation and transcreation.

Transitioning from one job to another can be an enriching experience, or it can be a nightmare.

I have detected in my different movements, and after seeing many colleagues making transitions, that there are a series of usually effective tips.

T-shaped mindsets help us hone our adaptability and adjust to new trends and technologies. And that flexibility is what can future-proof our Localization career and remain relevant, living in cohesion with machine learning, machine translation, or the rise of artificial intelligence.

Sometimes we think we have a localization strategy, but in reality, we have goals.

This post will help you understand the difference between localization strategy and goals and give you some hints to help you create your strategy or goals.

There are many articles about best practices on how to prepare an RFP, but information about how to evaluate them is scarce. This blog post gives a client-side perspective on what areas are important.

While adequate Localization is still critical and is the minimum requested of a product with ambitions to be marketed globally, in reality, that is not enough- We have to go one step further; global consumers want a customer experience that connects with them at a local level. For that to happen, it is essential that Globalization that Localization activities are just another business process integrated into product development; that will not happen if when we talk to the development team and they comment that "it's way too early to talk about that" we let the conversation die there.

How many good ideas have you had about Localization and then a while later forgot about them?

How many valuable tips have you read in books or articles and forgotten over the years?

What's the point of spending time reading a book, if, when it's time to implement things I want to do, I can't remember practically anything?

We live under pressure to learn and improve.

We invest many hours in our lives reading books, watching videos, and listening to podcasts.

And yet, where has all that valuable knowledge gone?

Where is it when we need it?

If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.

Localization is a means to an end. This article is about how Localization contributes to making digital products more accessible.

How to develop a strategy for a life of meaningful work in the Localization industry

Understanding where we are in our professional lives and understanding the type of roles available in the Localization industry might help us to take a proactive approach to building our career