Nowadays, the software has reached a very high level of complexity and it is necessary to have localization tools that allow us to keep up with it.

Without the right tool, without the right connectors, your localization strategy will remain stagnant, and the perception that has accompanied the localization industry since time immemorial as a "painful and slow" process will not be mitigated. A good TMS may be the component you need to give the visibility your localization team deserves.A good TMS may enable you to offer an end-to-end solution 

One of the main obstacles that localization industry professionals often face is the lack of internal visibility of our work or the impact on its bottom line. and the truth is that QBRs is an excellent tool to add to your arsenal of Localization tools/processes that can help you to Strengthen the partnership, Foster relationships and Highlight localization team's impact across your organization

Content is an exciting topic since content drives the customer journey, and good localized content drives the Global customer journey! In this post, I delve into the different phases and the strategy required to design a Globalization content customer journey.

Involving Localization team in Playtest might be a great idea! Find out here why ☺️

What would happen if we were to write the content directly in the different languages for the different markets in which we plan to launch our product? Is it feasible to skip the traditional localization phase and generate content directly in the target language?

Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically. 

But what about global content? What about all the content that your company produces for people in other parts of the world?

Every successful localization process starts with the familiarization phase understanding the software, preparing files, creating a glossary, and the respective style guide. Don’t take a shortcut and skip this important phase!

A Globalization / Localization Project Manager is in charge of overseeing the efforts in localizing a digital product. Their responsibilities revolve around managing projects and programs, setting objectives, handling budgets, and devising strategies to work with LSPs. 

This may be the most visible part of the work that a Globalization PM does, but did you know that they also have responsibilities in two tremendously important areas that unfortunately are not as well known? This week in my blog I have taken some time to reflect and write what these 2 areas are.

If you want to explore how to apply Machine Translation in your games you should consider the following 2 ideas that I explain in this post!

MT has advanced enormously in recent years, much has been written about the future of the industry and the impact that advances in NMT technology will have on it ... but despite all that MT has advanced, there is one discipline in the entertainment industry that MT has not fully penetrated.

It is likely that you might have been in a situation where the ideas you propose do not seem to land in the minds of your stakeholders. And this, being professionals who work in the Localization industry is a serious problem, since a very important part of the work we do is to communicate. A localization team, or a localization industry professional invests a very high percentage of the day communicating with different stakeholders. And the solution to this problem might be to apply the Minto Pyramid!

There’s a clear relationship between increasing your revenue in local markets and having a solid business localization strategy.

But, getting the right localization strategy might be very challenging, especially if you are setting your strategy for the very first time!

Focus on these 4 tactics and you’ll be closer to conquer the world with your digital product!

We often rush to localize content without stopping to carefully check whether the quality of the original text is correct…. And to make a good localization you need good source content

Looking to expand and find a way to increase your presence in the global market? Then it's important to learn how to create unique content for international markets. Spoiler alert – Your friendly Globalization/Localization team might be your best ally!

Everyone at every level of your organization is responsible for Localization. Mature organizations understand the place of localization activities in their global strategies and act accordingly. They see localization as a smart investment with long-term benefits that will help put their business on the international map.

Whether you are part of an internal Localization / Globalization team, or if you are an LSP providing localization services to your clients, you will have seen yourself many times in conversations explaining the value that your team brings to the product.

What if shaping content writing as part of your Localization strategy might help you to achieve some of your goals?

Quite often, #Globalization / #Localization teams are usually small if we compare them with the high number of stakeholders they serve.

If you are a Localization team that is ... you alone, or you and another person, how can you satisfy all the Localization needs that the company needs to carry out its international growth plans?

This week in my blog, I write about what we can do when your company requires more from you and demands more services than you can offer.

What can we do in those situations?

In my professional career in this industry, I have been part of quite large Localization organizations, but I also worked for 2.5 years in a video game developer in which the Localization department was ... me.

This weekend I was watching the Mulan film, and the truth is that the film has received strong criticism and has been a failure of the audience in China. In this article, I review what aspects have failed in Mulan's culturalization strategy and what aspects we have to take into account to create global content.

Developing a video game is more complex than it seems. And within its complexity, there is a function that is more important than it might seem at first glance. The narrative part of creating a video game is crucial to maximizing the user experience ... and within that narrative part, there are several roles involved! I have created this article to (I hope) bring clarity about the different writing roles that we can find in the game industry. There are more roles than we could imagine!

The 5 "words" roles needed to create a video game