Localization is all about adapting content from one culture to another, from one market to the next. The tricky part is the thin line separating appropriation and appreciation. The challenge is to adapt content respectfully and give proper credit. It's easy to blur the line between appreciation and appropriation. My post this week reflects on that.
Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.
Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically.
But what about global content? What about all the content that your company produces for people in other parts of the world?
What areas should a localization team consider when collaborating efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering implementing a Localization strategy to support developers operating under the GaaS framework.
We all live our particular Groundhog Day; regardless of what we do, some things come back again and again.
Translators and AI: A PartnershipIn this post you can find a list of ideas, areas in which a translator can rely to be more efficient in their day-to-day tasks.
The basic principle of strategic decision-making is based on understanding the impact of our decisions on the future in the decisions we make today.
But, of course, that's more complex than it seems because of cognitive biases. The topic of cognitive biases is fascinating; we all have cognitive biases, and to make matters worse, we don't know we have them. Identifying them is vital since overcoming cognitive biases helps us think more critically and objectively, and we end up making better decisions as a result.
But how can we identify a bias if we don't know we have it? chatGPT to the rescue!"
ChatGPT is a fantastic tool, and in this post, I explain things I have discovered after a year of use
There's a reason that I started observing last year and have consolidated this year as another reason for questioning the impact of localization, and that is Unfamiliarity with how Localization supports DEI (Diversity, Equity, and Inclusion):
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
How can we move from a good product to a great product? How can we move from a good G-localization strategy to a great strategy? have a look at this post and we will find some advice to achieve greatness in Localizaton with the help of a cute, little animal ...
All you need is ... LOVE ! Join me in the second part of my crowdsourcing post where I explain how we might apply the Maslow pyramid to keep the morale of our volunteers up and fully engage!
This week in my weekly post I reflect on what a few years ago was on everyone's lips, crowdsourcing! Here I reflect on concepts like:
In this post, I share some thoughts about how we can get good quality of our localized content focusing on 4 areas. Have a look at this post and you might see a crossover between history, Granada and the amazing industry of G-localization!
Do you remember the TV show of the late 80's early 90's Moonlighting? I remember the two main characters played by Cybill Shepherd Bruce Willis always arguing about who was right. And I believe in the Localization industry we have our own Moonlighting show, this time starred by the Translators and Reviewers, this time fighting about who's right when it comes to preferential changes during the review the phase.
Take a look at my article where I reflect on the delicate subject of the preferential changes during the revision phase. Happy reading :)
Last week Google presented new phones and they introduced the Google Pixel Buds and these headphones are magical ... they translate up to 40 languages in real time! Again many comments in social media predicting the apocalypse of the translation industry ... and again, I believe that good translators can remain totally calm as I don't think these gadgets/technology can replace them. This week in my post I reflect about why I don't think these fancy pieces of hardware can retire aG-localizer!
Sometimes I have had the impression that in the Localization industry we have a sort of inferiority complex, that we act ourselves as under-valued services. We need to step forward and learn how to make better marketing of what we do and we can help our companies to meet their goals.
A relationship buyer-language provider is very similar to other human relationships where the key to getting the most of it it's based on solid principles such as transparency and align expectations.
In my post this week I share some thoughts about this special symbiosis. Have a good day!
Nowadays Localization services we buy as a client or we sell as vendor involve much more than just translate a word. We have glossary management, TM update, font implementation consultancy and so on ... but still charging per word is the preferend method to build quotes and budgets in our industry. And this feels so eighties, so vintage ...
A lot of gamers dream of one day being able to work in the game industry. Some of them even dream about translating games. They dream about crashing the language barrier to help everyone to enjoy a video game in their native language. It sounds like a nice desire, but, how does someone break into the video games and localization industry? That's what I cover in the following article :)
We live in a world of excess, quite often facing the paradox of choice. Is it possible to live better with less? Is this minimalist approach applicable to the relation client-language provider? What can provide better results: working with a single vendor? or with multiple vendors to cover all our G-localization needs? Keep reading :) I share with you some thoughts in my weekly post ...
Videos and Localization, the perfect marriage!! We live in a visual world, and Videos are a great booster as a marketing tool. If you combine videos and localization you might see a conversion up to 80% from your landing page. Woo-hoo!!!
What if the secret of having Localization activities involved earlier in the development phase is all about getting some friends in the Scrum teams and include Localization as part of the User Stories and as part of the definition of Done?
Are you interested in getting a mature Localization program? Or how to use Localization boosters to progress faster in the implementation of your Localization strategy program? Keep reading and you'll find some ideas that they will boost your localization strategy!
In my second post of the LMM model, I cover which are the typical processes and behaviors that we can see in organization embracing a Localization strategy program
The sense of progress is addictive.
We start learning a new language and that feeling of knowing every week new words is great.
We start weight lifting and that feeling of adding 1 kg in the dumbbell every week it is powerful.
The hot potato! The ones trying to bell the cat, the grey area, the silent war!! Stark vs Lannister vs everyone! Everyone competing for the throne, the throne of content!!Today’s post will cover one of the most controversial aspect of our industry!Content … who gets the final say?
Attending and industry event is one of the best things we can do for many reasons. I just came from #LocWorld34 and this event is the best (in my opinion) of the Localization industry. Find below my top 5 reasons why I do believe it's a good idea to attend this event.
Nowadays we don't do Localization anymore, or better said, quite often Localization won't be enough to expand in this borderless economy we live. It's Globalization time! The matryoshka of all Localization activities!
When over 80% of people say they are more likely to purchase a service they understand in their native language there should not be doubts about the importance of Localization .... however, there are still doubts about the role of Localization and the benefits it might bring to the companies. Please check out my latest post to know which is my Top 5 of Localizations stats that I use to influence decision makers!
The power of positive and negative together: The science of mental contrastingThe sweet spot for achieving something is when there is tension between the positive and the negative. And that's a model we can use in this moment where AI is in the spotlight
We move between three approaches when considering how to reach a desired outcome.
1.- INDULGING
2.- DWELLING
3. -ACTIVE CONTRASTING