Featured Posts
Usually, when we want to improve something in our Localization strategy, we first set an ambitious goal. From there, we design a strategy to reach it as quickly as possible. If we don't see rapid changes, we feel like we're not improving. To break this cycle, we can try changing the way we set goals—smaller, but consistent objectives that, when we look back, show us that we are indeed making progress. This progress can be the driving force for us every week, every month, every year.
Here are some ideas on how we could apply this Kaizen methodology in the Localization world.
"The Localization Accountability Ladder" explains how to go from avoiding responsibility to becoming a leader in localization. The blog covers seven simple steps, showing key behaviors, skills, and tasks to help teams improve.
I'm passionate about Localization metrics, but it can be frustrating. We live in a data-rich world, allowing us to measure our impact better. However, this data abundance brings challenges when building a Localization metrics system.
In my experience, two main pitfalls emerge (but they are not the only ones 😅). One is overemphasizing Localization ROI, which can lead to unproductive discussions. The other is tracking effort-related KPIs without translating their impact on company success into terms that matter to leadership and product owners.
Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.
Seven years ago, my twin Maria and I stood on the LocWorld stage in Warsaw and talked about Cultural Intelligence ….how culture shapes trust, feedback, leadership, and collaboration. Back then, the big question was: How can humans work better across cultures?
Today, that same question still matters but with a twist:
How can AI LLMs can work better across cultures?
In an AI-driven world, we’re seeing that language alone isn’t enough. Multilingual doesn’t mean multicultural. And as we rush to scale AI globally, cultural nuance is too often left behind.
Maybe it’s time to rethink how we build. Maybe it’s time for Cultural LLMs.
Before any great translation comes great source content. In this post, I compare what I’ve learned from golf lessons to the localization world: success depends on how well you set up from the start. I share real examples, red flags to watch out for, and four practical pillars : governance, clarity, style, and global mindset that can make or break your localization process. If you want smoother workflows, better quality, and fewer headaches, the fix might not be downstream… it might be in your stance.
Talking to executives is never easy and feeling ignored makes it even harder. I’ve been there…..pitched a localization project I truly believed in… and never heard back. That experience stayed with me. Over time, I’ve learned what works (and what doesn’t) when trying to influence decision-makers.
In this post, I share 5 practical tactics that helped me go from feeling overlooked to getting buy-in (without changing the heart of what we do in Localization)
What if inclusive localization isn’t just the right thing to do but also the smartest way to break free from outdated pricing models? In this post, I explore the core elements of an inclusive localization strategy and why it might be the key to escaping the trap of price-per-word thinking.
Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.
Reorganizations are disruptive. For localization teams, they bring a double challenge: the fear of being affected and the pressure to keep global launches on track. While executives focus on restructuring, customers still expect consistent experiences across markets. That’s why reorgs can be an inflection point an opportunity for localization leaders to show resilience, protect business continuity, and earn a stronger seat at the table.