May 21

May 21 MV ... what? the Mimimum viable concept applied to Localization!

Increase and multiply App Downloads with One Simple Localization Test. Let me introduce you the MVL technique!!

May 14

May 14 ASO, the New Kid on the Block in the Localization industry! PART 2

THE POWER OF KEYWORDS!!! A great keyword is a keyword that is relevant to an app. But how do we find keywords that users would type, but, at the same type would not bring too many app results??? Keep reading and you will discover it :)

May 7

May 7 ASO, the New Kid on the Block in the Localization industry!

Miguel Sepulveda

ASO is the New Kid on the Block in the Localization industry! have a look to my latest post to discover why!

Apr 24

Apr 24 Why Content Marketing and ASO is like peanuts and beer

Miguel Sepulveda

Some things in life go better together, iberian ham with wine, beer with peanuts and content marketing with ASO. Please check out my latest post to find our why content marketing and ASO is like peauts and beer :)

Apr 1

Apr 1 This translation is terrible! Everyone seems authorized to criticize our Localization efforts

Miguel Sepulveda

This is a terrible translation!

This translation sounds weird!

It seems to me that everyone feels authorizes to criticize the job of the translators ... but is this true? Is it the translation as bad as it's said it is??? .... keep reading and I'll walk you through my vision about this neverending story in our Loc universe!

Mar 25

Mar 25 Why sprints are good? The Magnificent Seven from a Localization perspective

Miguel Sepulveda

Software development using sprints are great for Localization teams! Please have a look at my post and let me know if you agree :)

Mar 17

Mar 17 To translate internally or to outsource ... that is the question.

Miguel Sepulveda

Which approach is more efficient nowadays when it comes to decide your Localisation strategy? Is it better to have in-house translators and localizers? or might it be more efficient to outsource these tasks to a a Localization vendor? In my weekly post I share some thoughts that it might help to take a better decision in this complex situation.

Mar 4

Mar 4 Don’t blame the Translator .. blame it on the boogie!

Miguel Sepulveda

What if Translator are not the only ones doing mistakes???

Feb 14

Feb 14 Help!!!!! I received a super-hyper-complex-long Localization services quote!!!!

Miguel Sepulveda

How do you choose the right Localization partner when we are even struggling to understand the submitted quote?? Have a look to my post and maybe there's some info there that it can help you to pick the right language provider.

Feb 4

Feb 4 Breaking Localization News! Do NOT use a Translation Memory

Miguel Sepulveda

Translation memories is one of those features saving a lot of company and efforts to many many people. But, what if Translation Memories are not helping you anymore? Everything goes so fast in our world nowadays that it's necessary to ask ourselves if TM are helping us ... maybe we are surprised with our own findings ....

Jan 24

Jan 24 Why it's a great idea to include Localization teams in a Playtest?

Miguel Sepulveda

Involving Localization team in Playtest might be a great idea! Find out here why :)

Dec 31
Dec 31 A robot will not take my job, yay! Long live to the Localization industry!

Miguel Sepulveda

Dec 22

Dec 22 Dancing with Localization changes

Miguel Sepulveda

Let's assume the following: changes and last minute request are inevitables in our Localization industry. Then the question is, how do you embrace the real world to deliver urgent requests?

Dec 8
Dec 8 Real Localization FC - A truly Dream Team

Miguel Sepulveda

Oct 25

Oct 25 Leading Localization Teams in the Knowledge Era

Miguel Sepulveda

Management nowasdays is so tough!

Aug 25

Aug 25 Culturalization is the KEY

Miguel Sepulveda

Aug 3

Aug 3 Lost in review? or proofreading or editing or .......

Miguel Sepulveda

Jun 2

Jun 2 Pseudolocalization -What are the Psëëêùùdö-lóçåìålîîzååtîîøøñ Méêéthóöòds?

Miguel Sepulveda

Mar 9

Mar 9 Why do we fail when approaching Agile Localization

Miguel Sepulveda

Feb 24

Feb 24 Burrito, Gasolina, Dale

Miguel Sepulveda

September 11, 2026

Choosing a TMS Is Not an IT vs Localization Decision

Choosing a TMS is not an IT vs Localization decision. Localization understands the business problem and the workflow; IT understands the technical ecosystem. The best result comes when both work together, with clear roles, shared criteria and a selection process that looks beyond the vendor demo.

August 22, 2026

How Localization helps teams align around the customer

Words have the power to shape perceptions and influence actions, which is why reframing is such a powerful tool. In localization, we can reframe our role from simply translating to driving alignment across the company. By ensuring content is consistent, culturally relevant, and strategically aligned with business goals, localization professionals play a key role in helping businesses grow globally. This post explores how we create that alignment and why our work is much more than just translation.

August 8, 2026

What can Localization learn from about 20 years of shadow IT?

AI is making it easier for teams to create multilingual content without going through Localization. That sounds very similar to a problem IT has been dealing with for years: shadow IT. In this post, I look at what Localization can learn from that experience and how we can keep visibility, quality and control without slowing the business down

July 24, 2026

Who decides what “good AI behavior” looks like in each market?

What if asking AI the same question in English, Hindi, or Arabic leads to different levels of critical feedback? Anthropic’s latest research raises fascinating questions about culture, AI behavior, and why Localization expertise may become increasingly relevant beyond translation.

June 27, 2026

Can a localization professional make everyone happy?

Localization Managers are often expected to keep many stakeholders happy: leadership, content teams, linguists, product teams, regional teams, finance, and procurement. But maybe happiness is not the real goal. In this post, I reflect on why stakeholder alignment matters more, and how Localization can make expectations, hidden work, ownership, and trade-offs more visible

June 19, 2026

Your bilingual employees are not your AI Localization quality strategy

AI can help create the first translation faster, but the work does not always disappear. Sometimes it simply moves to someone else’s calendar. In this post, I reflect on the hidden cost of asking bilingual employees to review AI output without a clear process, role, or quality ownership

June 12, 2026

A practical way to build your next Localization strategy

June is strategy season for many corporate teams. And for Localization, this usually means uncomfortable questions about budget, AI, workflows, markets, metrics, and business value. Before jumping into new tools or complex plans, maybe it is worth going back to the basics

June 5, 2026

Start with purpose because the tool is not the strategy

AI promises faster localization, and that message is attractive. But in many teams, the real issue is not speed. The work gets delivered. The harder question is how much hidden coordination, unclear ownership, and workflow complexity it takes to get there.

May 30, 2026

Want leaders to listen to you when talking about Localization? Start with risk

When leaders push back on localization time, resources, or AI, the strongest answer is not to defend every step of the process. It is to reframe the conversation around risk.

In this post, I explore why explaining Localization from a quality perspective, with too many process details, may not always be the best strategy when speaking with senior stakeholders.

May 23, 2026

Why buyer-side localization feels different

This post explores the key differences between working on the buyer versus the provider side of the localization industry. While there are some tasks common to both, others vary significantly in areas such as people management, operations, strategy, and metrics. The article breaks these tasks into four categories, providing examples for each to highlight these distinctions