Aug 25

Aug 25 Culturalization is the KEY

Miguel Sepulveda

Localising a videogame is way more than translating it from one language to another. CULTURALIZATION is the key.

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May 19, 2019

Localization

Leading teams: 4 tactics to consider before creating a Localization strategy

May 19, 2019

Localization

May 19, 2019

Localization

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@yolocalizo

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Miguel Sepulveda

New article on my blog! Leading teams: 4 tactics to consider before creating a Localization strategy… https://t.co/Ag5oyJ9bil
about 5 days ago
Miguel Sepulveda

Is it possible to explain -What Globalization is &what are the services/steps necessary to make a truly global soft… https://t.co/FWfJLdbSVr
about a week ago
Miguel Sepulveda

How to make a business case in Localization? https://t.co/6WWfXTg9NH What convinces a business manager to localize… https://t.co/rQ8YTGgFme
about 2 weeks ago
Miguel Sepulveda

Busy-ness is the new laziness. How to build a culture of accountability in a Localization team. -the idea of busy-n… https://t.co/HQtleyKuP6
about 3 weeks ago
Miguel Sepulveda

RT @CreativeWordsIT: To all fellow LSPs, please help @PatPaladini and @istvanlen woth this survey! https://t.co/jX1abg5O7J
about a month ago
Miguel Sepulveda

For anyone who wants to build a future, and at the same time be happy in the Globalization / Localization industry… https://t.co/Mrf4cmHwE0
about a month ago
Miguel Sepulveda

Socratic questions ... my discovery of the day for more effective leadership and coaching ☺️ https://t.co/wBUXHdGHMZ
about a month ago
Miguel Sepulveda

Where do we put these guys in the Org Chart???!!! If we utilize our Globalization knowledge and we place Localizat… https://t.co/dsSpV1BzET
about a month ago
Miguel Sepulveda

Where do we put these Localization guys in the org chart? https://t.co/6fdPKB1SF0 Are they Marketing, QA, Product,… https://t.co/Fprceipukm
about a month ago
Miguel Sepulveda

Words that sale. When did we stop realizing that the words we say matter? https://t.co/6fdPKB1SF0 Companies can dir… https://t.co/YnUaGKDtHw
about 2 months ago

New article on my blog! Leading teams: 4 tactics to create a Localization strategy

This post outlines 4 areas of activity to focus when taking over to craft a Globalization strategy

These 4 areas are:

Understanding the Situation
Identify Goals
Identify Metrics
Individual Accountability

May 12, 2019

How to explain to an audience what Globalization is in just 3 minutes!

Is it possible to explain what Globalization is? Why Globalization / Localization are different concepts and what are the services/steps necessary to make a truly global software in just 3 minutes? Well, I thought not, but it's possible! This week in my post you can find a summary of how to explain what Globalization is in just 3 minutes!

May 5, 2019

How to make a business case in Localization?

What convinces a business manager to localize our brand new product?

The answer may seem obvious; growth, reach. However, the reality won't be straightforward. A good business case about why we should localize our product should be the cornerstone of our Localization strategy.

Apr 27, 2019

Busy-ness is the new lazy-ness. How to build a culture of accountability around us.

The idea of busy-ness as an excuse to produce results. In this article I reflect on how to build a culture of accountability in a Localization department. And as bonus point and I included a couple of book summaries!

Linchpin (Seth Godin) and The 5 dysfunction of a team (Patrick Lencioni)

Apr 13, 2019

The number 1 skill of Localization professionals?

For anyone who wants to build a future, and at the same time be happy in the Globalization / Localization industry there is a fundamental skill that we have to be willing to develop and improve ....

Apr 7, 2019

Where do we put these guys in the Org Chart???!!! Localization as Shared Strategic Partner to the rescue!

If we utilize our Globalization knowledge and we place Localization as a central shared service, we can help our clients/internal stakeholders mature in their translation and localization efforts and maximize the services

Mar 31, 2019

Where do we put these guys in the Org Chart???!!!

Why there are different possibilities in an Org Chart for a Localization team to be placed?
What are the challenges that we face if we doubt where to place the Localization team in our Org Chart?
What are the typical organization models that we can see in a company?

Mar 23, 2019

Words that sale. When did we stop realizing that the words we say matter?

Companies can direct customers to their products by using specific words and the correct language that elicit emotional responses to get our money ... for that reason it does not seem a bad idea to involve and pay attention to what a team of copywriters and of G-localization have to say ☺

Mar 17, 2019

HOW DO YOU SELL LOCALIZATION TO A SKEPTICAL EXECUTIVE?

How to get Localization buy-in from Execs has been always a difficult quest for localization professionals ….

Mar 10, 2019

Integrating cultural intelligence in our Globalization content strategy. What we can learn from the latest fail of Dolce & Gabbana when expanding in China.

The last campaign of Dolce & Gabbana to promote its products in China did not have the expected effect ... in my post this week I reflect why and how to have a content creation strategy in which we pay attention to cultural effectiveness and not only language effectiveness.

Aug 25 Culturalization is the KEY

Oct 25 Leading Localization Teams in the Knowledge Era

Aug 3 Lost in review? or proofreading or editing or .......