Culturalization is the KEY
Localising a videogame is way more than translating it from one language to another. CULTURALIZATION is the key.
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Talking to executives is never easy and feeling ignored makes it even harder. I’ve been there…..pitched a localization project I truly believed in… and never heard back. That experience stayed with me. Over time, I’ve learned what works (and what doesn’t) when trying to influence decision-makers.
In this post, I share 5 practical tactics that helped me go from feeling overlooked to getting buy-in (without changing the heart of what we do in Localization)