Featured Posts

Dec 9, 2018

The power of consistency, or how not to annoy picky consumers!

Dec 9, 2018

Glossaries in the translation industry are essential to create consistency, to create a brand image; and mistakes in the creation and maintenance of the glossary have many negative connotations! Join me this week to cover the power of consistency and why having a process in place for glossary management is a great idea!

Dec 9, 2018

Dec 2, 2018

Signal vs Noise. Using KPIs to improve Localization; my thoughts after collaborating in a nice Webinar!

Dec 2, 2018

Sometimes knowing what to measure in the G-localization industry can be a complex task, and in some ways overwhelming. I hope that after reading this post you could feel a little less overwhelmed ☺

Dec 2, 2018

Nov 25, 2018

Establishing localization guidelines, simple scheduling and the Groundhog day mindset ...

Nov 25, 2018

Knowing what to do and when to do, it is one of the most unknown areas in the world of G-localization ... for that reason, I encouraged myself this week to write a post about guidelines to take into account to craft an effective localization and scheduling process … hope this is helpful!

Nov 25, 2018

Nov 18, 2018

Sunk Costs in the Localization industry ... and some ideas about how to upset me 😝

Nov 18, 2018

I consider myself a tolerant person, with patience and with a good predisposition to dialogue. Now, if you want to piss me off a quite effective technique is to tell me that Localization is a cost center; in my weekly post I reflect on this and about some hidden cost we might incur in our Globalisation world when tackling the complex art of translation ….

Nov 18, 2018

Nov 11, 2018

How can we be Intercultural savvy in the Localization industry?

Nov 11, 2018

Cultural Intelligence is among the most valuable skills for the coming years. Our ability to obtain results in a different environment, different cultures and different countries is crucial to thriving nowadays. And there is no other industry in the world so culturally diverse as the Globalization industry … let’s have a look about how we can position ourselves as cultural intelligence super g-localizers!

Nov 11, 2018

Nov 4, 2018

How to localize a video game- 12 steps to bring your game to million of players!

Nov 4, 2018

Developing a videogame is more difficult than it seems, it is not a children's game, although for many people it seems that way! A video game is an entertainment product, visual and very complex. And adapting a video game from one language to another, is also a much more complex task than it seems. To translate a game from one language to another requires more steps than Google Translate and copy / paste 🙂

Nov 4, 2018

Oct 28, 2018

What are live ops and why involving Localization in LiveOps is a good idea

Oct 28, 2018

How can we make a game age well and get benefits for several years? LiveOps and Localization might help to achieve that! 🙂

Oct 28, 2018

Oct 21, 2018

Why localising videogames is different from other translation disciplines

Oct 21, 2018

Translating a video game is more complicated than it seems! and translating video games is different to translating software in general, you want to know why? so keep reading :)

Oct 21, 2018

Oct 14, 2018

But, how Localization Engineering hours are invoiced? Are they cheating me?

Oct 14, 2018

Some services and some invoices are difficult to understand. Specially to understand how certain services are charged, and how they are explained. Sometimes we might have the feeling that we are being scammed ... have you ever had that feeling in our Globalization world? For example, in the area of Localization Engineering? If the answer is yes maybe this post is for you ...

Oct 14, 2018

Oct 7, 2018

UX Localization? Is that a "thing"? and how we measure UX satisfaction?

Oct 7, 2018

Our app’s user experience it’s a complex mix of feelings and emotions, difficult to measure but it has a huge impact in the user satisfaction, and here globalisation best practices play an important role, and UX localization plays also an important role, but is that actually a thing? does UX localisation even exist?

Oct 7, 2018