Culturalization is the KEY

Featured Posts

Feb 17, 2019

They are more than G-localization Project Managers ... they are diplomats, negotiators, cultural ambassadors

Feb 17, 2019

I think that the Project Manager job is a simple job … if it were not for the people 😏

This week in my post I explore THE soft-skill that every Project Manager working in this global industry must master, by the way …. Let’s stop referring to this skill as a soft-skill, it’s not “soft” anymore, it’s crucial, it’s core … and it’s hard to get and polish.

Feb 17, 2019

Feb 3, 2019

Some reflections about the bad reputation of LQA Industry and 3 best practices!

Feb 3, 2019

LQA industry has a fundamental role when it comes to testing video games, apps, web sites or any piece of software in general, but the truth is that it has a dubious reputation. This week I reflect on this topic in my post and I also share 3 best practices that can help establish a top notch LQA framework. Hope you find this article useful! 🤓

Feb 3, 2019

Jan 19, 2019

Deciding how to decide

Jan 19, 2019

When you realize you do not have a clear system for decision-making ... HOW do I decide what I decide?

Jan 19, 2019

Dec 23, 2018

My 5 Biggest Lessons from Successes and Challenges of 2018!

Dec 23, 2018

A summary of 2018 reflections!!

Dec 23, 2018

Dec 15, 2018

I refuse to accept that localization is a commodity!

Dec 15, 2018

According to the Oxford dictionary commodity is a raw material or primary agricultural product that can be bought and sold, such as copper or coffee. Does the Translation industry fit in that definition? for some buyers it is .. and that’s a risky thought! let’s explain why ….

Dec 15, 2018

Dec 9, 2018

The power of consistency, or how not to annoy picky consumers!

Dec 9, 2018

Glossaries in the translation industry are essential to create consistency, to create a brand image; and mistakes in the creation and maintenance of the glossary have many negative connotations! Join me this week to cover the power of consistency and why having a process in place for glossary management is a great idea!

Dec 9, 2018

Dec 2, 2018

Signal vs Noise. Using KPIs to improve Localization; my thoughts after collaborating in a nice Webinar!

Dec 2, 2018

Sometimes knowing what to measure in the G-localization industry can be a complex task, and in some ways overwhelming. I hope that after reading this post you could feel a little less overwhelmed ☺

Dec 2, 2018

Nov 25, 2018

Establishing localization guidelines, simple scheduling and the Groundhog day mindset ...

Nov 25, 2018

Knowing what to do and when to do, it is one of the most unknown areas in the world of G-localization ... for that reason, I encouraged myself this week to write a post about guidelines to take into account to craft an effective localization and scheduling process … hope this is helpful!

Nov 25, 2018

Nov 18, 2018

Sunk Costs in the Localization industry ... and some ideas about how to upset me 😝

Nov 18, 2018

I consider myself a tolerant person, with patience and with a good predisposition to dialogue. Now, if you want to piss me off a quite effective technique is to tell me that Localization is a cost center; in my weekly post I reflect on this and about some hidden cost we might incur in our Globalisation world when tackling the complex art of translation ….

Nov 18, 2018

Nov 11, 2018

How can we be Intercultural savvy in the Localization industry?

Nov 11, 2018

Cultural Intelligence is among the most valuable skills for the coming years. Our ability to obtain results in a different environment, different cultures and different countries is crucial to thriving nowadays. And there is no other industry in the world so culturally diverse as the Globalization industry … let’s have a look about how we can position ourselves as cultural intelligence super g-localizers!

Nov 11, 2018