Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.
Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically.
But what about global content? What about all the content that your company produces for people in other parts of the world?
What areas should a localization team consider when collaborating efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering implementing a Localization strategy to support developers operating under the GaaS framework.
We all live our particular Groundhog Day; regardless of what we do, some things come back again and again.
Translators and AI: A PartnershipIn this post you can find a list of ideas, areas in which a translator can rely to be more efficient in their day-to-day tasks.
The basic principle of strategic decision-making is based on understanding the impact of our decisions on the future in the decisions we make today.
But, of course, that's more complex than it seems because of cognitive biases. The topic of cognitive biases is fascinating; we all have cognitive biases, and to make matters worse, we don't know we have them. Identifying them is vital since overcoming cognitive biases helps us think more critically and objectively, and we end up making better decisions as a result.
But how can we identify a bias if we don't know we have it? chatGPT to the rescue!"
ChatGPT is a fantastic tool, and in this post, I explain things I have discovered after a year of use
There's a reason that I started observing last year and have consolidated this year as another reason for questioning the impact of localization, and that is Unfamiliarity with how Localization supports DEI (Diversity, Equity, and Inclusion):
It’s really important to check how well our creative work is doing. Even though measuring the quality and efficiency of our localized content isn't easy, that doesn't mean we should give up! We use KPIs to see how our content is performing—whether it's catching people's attention, encouraging them to do something, or influencing how they see our brand. Each KPI tells us something different, and when we look at them all together, it helps us figure out what's working well and what needs a little tweaking. This blog post is all about how to measure KPI creative efforts!
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
The first Game Global Forum is a reality! this week in my post I talk about the first edition of this cool event and also take the opportunity to reflect on how to measure and quantify quality from a new perspective. Have a great week everyone!
This week we had our annual event at King, a new opportunity to explain
that translating, localizing and globalizing is not the same,
that content is more than words and
that a good globalization strategy can not be an afterthought.
Globalizers of the world, localizers of the world … we are magicians! we have content in one language totally indecipherable. And with some tricks we decipher it … but there’s a saying in our industry Garbage IN, garbage OUT … so let’s see how we can keep the garbage under control …
This week I had the pleasure of being invited to give a master class on Localization in the Barcelona videogame incubator.
It was a nice afternoon ... and in my post this week I talk about it, especially on the subject of why continuous localization and agile localization are 2 different disciplines.
Do we always need an extraordinary quality of translation? Or sometimes the Good Enough approach is precisely what we need, which is Good, enough ... in this post I reflect on how to approach good enough in our localization industry ... hope you find this useful!
If we have 20 minutes to explain to a group of executives of our company the importance of Localization in the global results of the company… how do we approach this presentation?. A senior executive team probably does not care much about our glossary maintenance processes, XLIFF conversions or benefits of pseudolocalization. These executives breathe an air different from ours ... and finding a way to breathe “the same air” is vital to get Localization as an important step in the Global strategy of the company.
The Indian market with 1.3 billion inhabitants represents a unique opportunity for the video game market (and for the localization market in general!). It is a market with great potential ... but it is a complex market with 3 obstacles that deserves to be analyzed in order to better understand how a videogame can be profitable in this complex and fragmented market.
Can we still consider the quality of a translation as the only differentiating factor to have a good relationship with our LSP? I do not think so, today I want to talk about why the translation quality is not a differentiating factor anymore.
Is there any way to measure whether the good or poor quality of a translation has an impact on the perception we have about the quality of a company? Question with difficult answer, almost as difficult as finding the mythical Holy Grail 😃
When Localization teams and Dev Teams work together during the phase of game development good things happen ... join to my weekly post to know why!
Getting along with LSP is a long process but it has not to be necessary painful. Have a look to this post to get some ideas about how to on board vendors in any LOCALIZATION PROCESS.
Developing a game from scratch as an indie developer is a titanic effort, a lot of hours and quite often not enough money to outsource very necessary tasks. One of those very necessary tasks to conquer the world with our game is ... LOCALIZATION! In my weekly post this week I share some thoughts on this idea ... Can we localize our game for free? Have a look at the following post and feel free to share your comments below!
In the G-localization industry we have services that no one understands very well what they are ... but perhaps the most misunderstood service to all of them is ... Internationatilation! If you want to know more about this discipline, do not hesitate to read the post I prepared this week on my blog! Hopefully at the end of the article this service is a little more famous :)
Translation vs Transcreation which service do I really need? these 2 terms are used interchangeably but actually, these 2 services are quite different. Have a look to this post on my blog if you are unsure how these 2 translations disciplines differ frome each other .....
"This translation sounds weird" feedback is a typical comment we receive when someone uses localized software If we are not sure about how good or bad our quality is, or if we want to go to challenge back our "localization-haters" ... setting up a review process might be a good starting point....
If someone wants to start carving out a future in the complex world of translation, where should we start? What skills should we polish to start working to in the industry? Check out my post where I share some ideas to start a career as a translator...
January is the month of the years' resolution, so maybe some of you set a goal to get a certification or studies related to Localization? If that’s the case, please keep reading as I prepared a summary of different courses, certifications and training material that you might find interesting.
A few weeks ago I was fortunate enough to be in Kathrin show, we talked about the in and outs of the videogames industry. If you are curious to know about what we talked you can find the interview here.
Choosing ... when we are presented multiple options is quite challenging! Not only for trivial decisions (choosing a new pair of Jeans) but also for more important businesses! (which's my right partner for Localization) Check my new post and download an infographic with some questions I crafted about how to overcome this paradox of choice!
This week Amazon announced their weapon to kill Google Translator and to kill "us"; However I don't think that will happen. Localization industry is more technological and much more complex than many outsiders might think. This Amazon announcement made me think and I created a white paper where I share the 10 tech tools that we should include to create a high-performance Localization strategy model. I even created a Christmas tech tree! I hope you like it 😃
Localization is all about adapting content from one culture to another, from one market to the next. The tricky part is the thin line separating appropriation and appreciation. The challenge is to adapt content respectfully and give proper credit. It's easy to blur the line between appreciation and appropriation. My post this week reflects on that.