The power of positive and negative together: The science of mental contrastingThe sweet spot for achieving something is when there is tension between the positive and the negative. And that's a model we can use in this moment where AI is in the spotlight
We move between three approaches when considering how to reach a desired outcome.
1.- INDULGING
2.- DWELLING
3. -ACTIVE CONTRASTING
Localization is all about adapting content from one culture to another, from one market to the next. The tricky part is the thin line separating appropriation and appreciation. The challenge is to adapt content respectfully and give proper credit. It's easy to blur the line between appreciation and appropriation. My post this week reflects on that.
Much is said about AI's threat to professionals in the localization industry. But the truth is that the AI + human combo has a lot of potential. In this blog post, you can learn about the role of an internal Localization team in the AI era.
Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically.
But what about global content? What about all the content that your company produces for people in other parts of the world?
What areas should a localization team consider when collaborating efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering implementing a Localization strategy to support developers operating under the GaaS framework.
We all live our particular Groundhog Day; regardless of what we do, some things come back again and again.
Translators and AI: A PartnershipIn this post you can find a list of ideas, areas in which a translator can rely to be more efficient in their day-to-day tasks.
The basic principle of strategic decision-making is based on understanding the impact of our decisions on the future in the decisions we make today.
But, of course, that's more complex than it seems because of cognitive biases. The topic of cognitive biases is fascinating; we all have cognitive biases, and to make matters worse, we don't know we have them. Identifying them is vital since overcoming cognitive biases helps us think more critically and objectively, and we end up making better decisions as a result.
But how can we identify a bias if we don't know we have it? chatGPT to the rescue!"
ChatGPT is a fantastic tool, and in this post, I explain things I have discovered after a year of use
“Welcome to my blog. The space where I document my passion about Localization, Project Management and Leadership”
The professionals of the Localization industry are usually always solving problems and putting out fires ☺️ but how do we know if we are solving the problems that we really have to solve? How do we know that we are correctly defining the problem to be solved?
How to define a problem correctly, some thoughts to focus on the right problem to solve; happy Sunday/week everyone!!
If we don't speak up about our work, no one will know. Giving visibility about the work we do is important. In this post, I give three ideas to make visible the invisible.
Imagine a world where the most crucial aspect of an RFP is not the price, flexibility, or technology offered by a language service provider (LSP), but rather the shared values and ethical standards they uphold. In such a world, what specific areas could we consider when evaluating an LSP in terms of culture and ethics?
In this post, I delved into culture and ethics, exploring the facets we can include in an RFP to investigate these areas thoroughly.
Quality, speed, and cost metrics are valid to know if my "localization house is in order," but they are not telling us anything about content effectiveness. This article teaches you how to measure content effectiveness.
While it is true that there is no magic formula to obtain a promotion and continue advancing in our Localization career, as each company, sector, and individual is different, it is equally true that certain patterns can help us become candidates for promotions when the opportunity arises.
What areas should a localization team consider to collaborate efficiently with a game publisher operating on a GaaS model?
This blog post covers the main elements you cannot ignore when considering Localization as part of GaaS
This blog post covers the essential elements that should not be missing in a localization strategy. As in minimalism in some cases, less is more regarding localization and content strategies
Have you ever thought about how much work goes into developing a video game? It's not just about creating a fun and visually appealing experience - there's a whole world of complexity beneath the surface. And if you want to reach a global audience, the challenge only multiplies.
Perhaps one day, ChatGPT will learn to localize and make us irrelevant 😛, but until then, I've compiled a list of 12 essential steps to help expand the reach of your video game. Localization is no easy feat, but with these steps, you'll be well on your way to breaking into new international markets and reaching millions of players worldwide.
Consistently posting about our accomplishments on platforms like LinkedIn can quickly become tiresome for others. At the same time, not giving visibility to what we do or achieve can cause our work to go unnoticed, causing us to miss out on certain professional opportunities to advance our careers further.
Localization teams within a company have contact with many stakeholders and initiatives related to localized content, customer support, entering new markets, and more. Such exposure means that if you are curious, you likely have more ideas related to Localization than you have time to pursue. And that's where the dilemma arises - how do you know if your Localization idea is worth investing time and effort into? Of all the ideas that come to mind, how do you select the best ones to pursue?
When it comes to offering a customer-centric experience, language, culture, localized pricing, and payment options play a crucial role. Companies aiming to reach a diverse audience can leverage hyper localization as a powerful tool.
Creating quality online content adapted to different markets is more important than ever. Our world revolves around content. These days, buying decisions are often based not only on experiences with products, but with information about products. Naturally, with the growing importance of content, a lot of attention is being paid to content strategy. This is a good thing. Companies need to stop throwing content out to the world without a good reason. They need to manage content strategically.
But what about global content? What about all the content that your company produces for people in other parts of the world?
When over 80% of people say they are more likely to purchase a service they understand in their native language there should not be doubts about the importance of Localization .... however, there are still doubts about the role of Localization and the benefits it might bring to the companies. Please check out my latest post to know which is my Top 5 of Localizations stats that I use to influence decision makers!
Several factors affect the duration of localization for a digital product, including translators' availability and the technology setup level. This blog post explores the various elements that impact the amount of time needed for product localization.
We live in a time when a lot is happening! From pandemics to wars and layoffs almost every day in the technology sector to AI tools that improve week by week, it can be difficult to navigate the ever-evolving landscape. That's why this post is about how to create a Localization Personal Development Plan.
It is difficult to know when to give up versus when to keep trying, but thinking about whether we have a failure in our Localization vision, our Localization strategy, or our Localization tactics can be very helpful in determining what we should do. Hopefully, the framework explained in this post will help you navigate the difficult decision of deciding when to quit and when to stick with it.
It's a matter of time; sooner or later, we will have a boss we label incompetent. And that's a pretty uncomfortable situation to be in. It's a situation that will add a lot of stress to our day-to-day lives.
In fact, there are legitimate health risks employees face when dealing with bad bosses on a day-to-day basis. Fortunately, there are coping strategies that we can put in place to make the situation more bearable.
How does a transcreation professional work?
My favorite discipline within the Globalization industry is transcreation. And in this post, apart from explaining what it is, I focus more on explaining the process and how a transcreation professional works.
I also touch in this article on an often confusing aspect: the difference between marketing translation and transcreation.
Every decision a team makes affects not only a digital product's accessibility but also how easily it can be adapted to different markets. Therefore, everyone involved in creating software can help improve both accessibility and localizability. Accessibility is a core consideration in software development and must be integrated into the entire process. The same applies to localization. The best time to consider localization is during the product's ideation phase. The sooner we start thinking about adapting experiences for different markets and making the product usable for as many people as possible, the better. Taking advantage of this week's Accessibility Awareness Day, this post explores how accessibility and localization can join forces to remove barriers.